User Acquisition Specialist

**Role Title**: UA Specialist

**Team**: Marketing

**Who You Will Work With**:

- ** Manager**: Marjolaine
- ** Key Cross-Functional Collaborators**: Product (Ugo, Anton), Marketing (Isabella, Webster)

**Location**: Paris, France or Remote (France)
- At Opal, we seek change-makers. If you’re ready to challenge conventional tactics and impact people’s lives, this is the place for you. If “business as usual” is your mantra, this might not be the right fit._

As Opal’s User Acquisition Specialist, you’ll be at the heart of our growth strategy, driving Opal’s reach and engagement across global markets through creative, performance-focused campaigns. Your expertise in UA, combined with your innovative mindset, will be instrumental in our mission to help people reclaim focus through reduced screen time.

**Key Responsibilities**:

- ** Lead UA Strategy & Optimization**: Take ownership of our user acquisition across Meta, Google, Apple, TikTok, and other channels, ensuring a Day 30 ROAS above 100%.
- ** Expand Opal’s Reach**: Scout for new ad channels and experiment with fresh strategies on existing platforms to keep our growth scalable and profitable.
- ** Analyze and Report Performance**: Regularly analyze campaign data, create profitability projections, and provide insights to the creative team to optimize our impact.
- ** Manage Budgets & Targeting**: Own budgets, audience segmentation, targeting, and creative strategies across platforms to maximize engagement and ROI.
- ** Run Targeted Campaign Tests**: Execute A/B tests across demographics, platforms, and formats to continuously refine our targeting and drive performance improvements.

**Who You Are**:

- ** Analytical & Growth-Minded**: You’re results-driven, with a talent for transforming data into actionable insights, and have a proven track record of running high-performing campaigns.
- ** Creative & Resourceful**: You’re not afraid to try unconventional approaches, explore new ad channels, and test creative solutions to grow our user base.
- ** Collaborative & Transparent**: Clear communication and transparency come naturally, and you work well with cross-functional teams to amplify campaign success.
- ** Calm & Solution-Oriented**: You’re resilient, approaching challenges with a cool head and a proactive mindset to find solutions and meet your goals.

**Qualifications**:

- ** 5+ years of experience in user acquisition** for mobile apps or games, with extensive hands-on experience managing campaigns on Meta, Google/YouTube, Apple, and TikTok.
- ** Analytical Proficiency**: Strong data analysis skills and a proven ability to calculate and project campaign profitability.
- ** Growth Mindset**: Track record of successfully scaling UA campaigns and optimizing budget spend for high returns.
- ** English Fluency** (spoken and written).

**Why Opal?**

At Opal, we’re not just another tech company; we’re rethinking how technology fits into our lives.

If you believe in building human-first solutions and thrive in a culture that values transparency, bold thinking, and genuine impact, let’s talk. Your journey with us won’t just be transformative for you— it’ll empower our community of **Gems** to find real balance.

Here’s what you’ll find at Opal:

- ** We Keep It Real**: Join a small, focused team where your work truly matters. We’re flexible on where and how you work, with a new office in Paris for when you want to connect, and meetups four times a year to keep our bond strong.
- ** Driven by Purpose**: We’ve already saved our **Gems** over 50 million hours of screen time, and we’re just getting started. If impact is what you’re after, you’ll find it here.

**Next Steps**
- ** Let’s Connect** Feel free to reach out on LinkedIn; we love open conversations
- ** Scroll down** for more information about Life at Opal