Senior SEO Specialist

We’re the forever innovators. On a mission that goes beyond business. Securing digital ownership in a changing world. Unlocking true freedom. We’re revolutionaries.

Looking beyond today. Bridging excellence and pragmatism, with ambition and conviction, to push the limits of what’s possible. That’s what you’ll do here, in this playground of innovation. With leadership and trust, you’ll write the rules of new technology, and create products that redefine security in a digital age.

Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 500 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets - including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.

About the team

We are seeking a highly experienced and results-driven Senior SEO Specialist to join our performance marketing team. This is a pivotal role where you will be responsible for defining and executing our organic search strategy, significantly impacting our online visibility, traffic, and ultimately, our business growth. You will work closely with product, engineering, content, and marketing teams to ensure global SEO best practices are integrated throughout our digital ecosystem.

Your mission:

- ** Develop and Execute SEO Strategy**: Lead the creation and implementation of comprehensive global SEO strategies across all company digital properties (website, blog, landing pages, etc.) to drive organic traffic, improve search rankings, and increase conversions.
- ** Cross-Functional Collaboration**: Partner effectively with product managers, developers, content creators, UX designers, and other marketing specialists to ensure SEO is integrated into all relevant initiatives from conception to launch.
- ** Technical SEO Mastery**: Conduct in-depth technical SEO audits, identify critical issues, and provide actionable recommendations for site architecture, crawlability, indexability, page speed, mobile-friendliness, and structured data implementation. Work closely with engineering teams to ensure successful execution.
- ** Keyword Research & Content Strategy**: Perform extensive keyword research to identify high-value opportunities, understand user intent, and inform content strategy. Collaborate with the content team to develop SEO-optimized content that resonates with our target audience.
- ** On-Page Optimization**: Drive on-page optimization efforts, including meta tags, headings, internal linking, and content enhancements, to maximize organic performance.
- ** Off-Page SEO & Link Building**: Develop and manage effective link-building strategies to acquire high-quality backlinks and improve domain authority.
- ** Performance Monitoring & Reporting**: Monitor, analyze, and report on key SEO metrics (rankings, traffic, conversions, etc.) using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. Provide regular insights and recommendations to stakeholders.
- ** Competitive Analysis**: Continuously monitor competitor SEO strategies and industry trends to identify opportunities and maintain a competitive edge.
- ** Stay Ahead of the Curve**: Keep up-to-date with the latest SEO algorithm updates, industry best practices, and emerging technologies, and adapt strategies accordingly.
- ** Mentorship & Best Practices**: Contribute to the overall SEO knowledge within the team and help champion SEO best practices across the organization.

What we're looking for:

- Bachelor's degree in Marketing, Communications, Computer Science, or a related field (or equivalent practical experience).
- 5+ years of dedicated experience in SEO, with a proven track record of driving significant organic growth for complex websites, preferably within a tech or SaaS environment.
- Deep understanding of search engine algorithms, ranking factors, and core SEO principles.
- Expertise in technical SEO, including site architecture, crawl budget optimization, server-side issues, and international SEO considerations.
- Proficiency with leading SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
- Understanding of AI search interfaces (SGE, ChatGPT, Gemini) and ranking factors in said AI search interfaces
- Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies.
- Excellent communication skills, both written and verbal, with the ability to explain complex SEO concepts to non-technical stakeholders.
- Proactive, self-motivated, and able to manage multiple projects simultaneously in a fast-paced environment.
- Experience with CMS platforms (e.g., WordPress, headless CMS) and familiarity wi