Pr Manager, Eu

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**About the team**

It is the responsibility of our Marketing team to make sure that the world knows about Equativ and all of the awesome things our solutions can do. The team is composed by straightforward and creative individuals shaping our brand across the globe. They are the heart of Equativ’s global awareness and play a major role in orchestrating the global launches of new innovative solutions, communicating Equativ’s value proposition to customer facing teams and ensuring product success.

**Overview**

The role of the PR manager EU is a strategic position within Equativ’s Global Marketing Team and reports to the VP, of Marketing & Communications. The PR Manager will leverage their strong industry network to increase awareness of Equativ and its offering while managing our corporate reputation in the media and growth - with a focus on France and the rest of Europe. The PR Manager develops and executes effective news and thought leadership placements in ad tech, advertising, and general business publications.

**Key day-to-day responsibilities**:

- **Strategy**:

- Drive the media relations strategy and build plans to increase brand awareness and drive engagement
- Keep abreast of industry trends and proactively find opportunities to leverage industry news events by pushing Equativ executives' POV to key industry journalists
- Coordinate thought leadership content development and calendar with senior executives and key stakeholders at Equativ
- Evaluate and manage PR opportunities with partner companies
- Engage with regional stakeholders to distribute global content and assist in localizing messaging
- Maintain PR /editorial calendar and also share with regional stakeholders periodically to align on planning
- **
PR Management**:

- Create and execute the French and Europe PR plan and manage PR campaigns on topics core to the company’s needs and values. This includes: developing and implementing PR tools (press release writing, create press kit), managing relationships with journalists, PR agencies and Equativ’s Country Managers and local marketing coordinators
- Participate as needed with the VP, Marketing & Communications on the day-to-day relationships and activities with Equativ’s external PR agencies and consultants. Join weekly PR planning meetings with external PR agencies and inform team on PR activities
- Become the point of contact and information relay for all corporate PR topics, answer press requests (product news-related, top management interviews) and build strong relationships with key media, bloggers, and influencers
- Leverage “newsjacking” opportunities by developing quotes and background comments with Equativ’s execs to share proactively with journalists
- Collaborate with the Global Marketing team on press releases - coordination releases and ensure any press news is aligned with other marketing activities to maximize cross-channel campaigns
- Collaborate with the Events team to leverage events for PR and thought leadership opportunities
- Maintain press area on Equativ’s website (media kit, latest press releases, and published articles
- Contribute periodic blog posts on industry topics
- **
Setting KPIs and Ongoing Measurement**:

- Monitor PR placements, and score results:

- Track and report on monthly and quarterly PR metrics
- Analyze the results to make recommendations for enhancing effectiveness
- Manage all PR activities via a coordinated calendar - working with Global Marketing teams to integrate status across planning tools

**Who you are**:

- 5 - 7 years experience in external communications & PR with successful outcomes
- Demonstrable expertise in media relations strategy and execution
- Evidence of strategic thinking and ability to develop innovative approaches to PR
- Able to work as part of a team and also work independently
- Excellent evidence of strong written and verbal communication in English
- Proven ability to successfully manage multiple projects in a fast-paced environment
- An understanding of and interest in digital technology. Experience and knowledge of ad tech is a big plus
- Existing relationships with media, advertising and ad tech journalists in France
- Languages: French and English

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**About us**

Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers.

The union combines client expertise and engineering excellence to serve the interests of both the supply
- side and demand-side with equal professionalism and technical sophistication.

The company is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000:
** Europe’s Fastest-Growing Companies.**

Equativ (formerly Smart AdServer) has been awarded the
**flexible working enviro