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Omnichannel Hub Activation Lead, West Europe

il y a 3 semaines

Eybens, France BD Temps plein

**Job Description Summary**: The Peripheral intervention business unit provides various medical products and services for treating peripheral arterial and venous disease, cancer detection, and end-stage renal disease.

As an omnichannel hub activation lead, you will be responsible to set an online/offline strategy and omnichannel acceleration for France and Benelux. You will guarantee infrastructure, organization, tools & deployment, in full alignment with BD's marketing priority to improve key touch-points in the customer journey. This is intended to boost demand generation and revenue capture through enhanced multichannel efficiency.

This role is key to speeding up an omnichannel commercial model, making it more efficient and customer-focused.

**Main responsibilities**:

- Co-create and adapt campaign assets to promote strategic programs to customers in France and Benelux
- Review existing metrics to assess campaign performance, channel preferences, and message efficiency, recommending campaign improvements based on critical metrics.
- Implement a coordinated plan across multiple platforms with collaborators/customers/partners/team members for the hub based on strategic priorities and business objectives.
- Collaborate effectively to contribute to Marketing Plan preparation.
- Audit the current infrastructure, contents, database, and tools to support content creation and campaign design for the hub.
- Drive market research activities to increase customer insights.
- Manage MLR approval process and localization process.
- Work with Agencies on asset production and campaign optimization.
- Onboard, drive, and deploy lead generation and handling framework with Sales, from campaign inception to qualified lead handover.
- Facilitate regular, meaningful communications among internal collaborators, management, and sales team.
- Monitor marketing activities budget and report monthly to Senior Omnichannel Manager.

**About you**:

- Bachelor and/or Master’s degree level qualification or equivalent with 3 years’ Sales & Marketing experience including MedTech Industry.
- Marketing & Digital Communication expert with strong CRM Skills (Salesforce).
- Experience in campaign design and content creation.
- Data analytics.
- Proficient in English and French.

**We are the makers of possible**:
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

**Why Join Us?**

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

**Required Skills**:
Optional Skills


**Primary Work Location**: FRA Grenoble

**Additional Locations**: BEL Erembodegem - Dorp 86, NLD Amsterdam - Hoogoorddreef

**Work Shift**:
At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

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