Global Brand Manager Urgo Medical

full time permanent contract- Urgo Medical
- Paris**The company**:
URGO is an international family-owned group, founded in France, specializing in health and wellness. With 3,500 employees, it is present in more than 60 countries around the world and has a turnover of 750 million euros. URGO has developed a solid portfolio of very well-known brands such as JUVAMINE, ALVITYL, URGO, and MERCUROCHROME. URGO is recognized for its strong capacity for innovation, and is, for example, one of the world’s experts in advanced wound healing. By joining URGO HEALTHCARE Laboratories - the Group’s entity specialized in consumer health (first aid - URGO, food supplements - ALVITYL - ENT - HUMER), you will join a dynamic group, able to offer you diversified and accelerated career paths, both in France and internationally. URGO is a Happy Trainees certified company that values excellence and audacity in everyone.

**The offer**:
**The Company**:
**About URGO**

At URGO, we are committed every day to taking care of patients through our innovations and supporting healthcare professionals to promote best care practices. URGO is an international family-owned group founded in France with 3,600 employees, present in over 60 countries, and generating a turnover of 750 million euros. Our two core businesses are:

- Advanced Wound Care via the Urgo Medical Business Unit.
- Self-care (Urgo, Mercurochrome, Juvamine, Alvityl, Humex, Intimy ) via the Urgo Healthcare Business Unit.

By joining Urgo, you will be part of a dynamic group offering diverse and accelerated career paths in France and internationally.

**About URGO MEDICAL**

Urgo Medical specializes in advanced wound care and represents a key division of the Urgo Group with 1,700 employees. Thanks to strong growth of over 10%, Urgo Medical is present in more than 20 countries.
Our company culture is defined by entrepreneurship, assertiveness, and conviviality. We invest heavily in innovation, with products recognized by health authorities, to offer optimal treatments to patients and support healthcare professionals in their daily practice.

**The Offer**:
Reporting to the Global Dress Marketing Manager within the Global Marketing team, you will play a key role in the development and growth of the UrgoTul, Sanyrène brands. Your main responsibilities will include:
**Developing Brand Growth Strategies**:

- **Strategic Market Analysis**: Assess market potential, identify growth sources, and analyze the competitive landscape to detect the best opportunities.
- **Setting Growth Objectives**: Establish ambitious market share and revenue targets by prioritizing growth levers.
- **Segmentation and Targeting**: Develop customer insights to refine brand positioning and design impactful promotional campaigns.
- **Portfolio Strategy**: Manage a coherent portfolio strategy to maximize overall brand performance under your responsibility.
- **Growth Forecasting**: Collaborate with country teams to challenge local forecasts and establish a 3-5 year global growth vision.

**New Product Launch**:

- **International Launch Strategy**: Actively contribute to the launch of new products by developing an integrated strategy tailored to target markets.
- **Coordination and Execution**: Work with local and international teams to ensure a harmonized execution of the launch.
- **Post-Launch Monitoring**: Analyze performance to adjust strategies and optimize results.

**KPI Tracking and Optimization**:

- **Dashboards**: Implement tools to monitor key indicators (sales growth, market share, ROI) and adjust strategies based on results.
- **Project Management**: Use project management methods to ensure deadlines and budgets are met.

**International Coordination and Project Management**:

- **Cross-Team Collaboration**: Work closely with GloCal Brand, sales, marketing, medical affairs, and regulatory teams to ensure strategic alignment.
- **Communication and Influence**: Build strong relationships with local teams and opinion leaders to promote brands.

**Excellence in Execution**:

- **Maximizing Brand Performance**: Ensure consistent execution of brand strategies in each market by collaborating with local teams and adapting campaigns to each country’s specifics.
- **Monitoring and Optimization**: Continuously evaluate the effectiveness and efficiency of promotional activities to adjust strategies in real-time and maximize impact.
- **Supporting Local Initiatives**: Assist local teams in adapting global strategies and share best practices to optimize execution.
- **Training and Support**: Provide ongoing support through training, advice, and sharing best practices to improve processes.
- **Stakeholder Coordination**: Work with marketing, medical, regulatory, and other teams to ensure execution aligns with strategic objectives and regulations.
- **Relationships with KOLs**: Develop relationships with key opinion leaders to strengthen the scientific credibility of the brands during events and publicat