Analyst / Specialist, Marketing

Does working in our Marketing Department within an enthusiastic, motivated international team sound exciting to you? Would you like to gain experience working for a global fintech company in a team that is passionate about positioning us as the leader in cross-border and cross-currency business payments and risk management solutions?

**Western Union powers your pursuit.**

We’re seeking a Digital Marketing Specialist working in our Marketing Team, based in our La Défense, Paris Office. In this role, you will report directly into the Head of Marketing, to drive and implement regional business priorities in the region (FR & BENELUX). Your role will encompass developing and executing marketing initiatives specifically tailored to key regional priorities by working collaboratively with other business units and regional/ global marketing and cross
- functional stake holders (product, analytics, sales and operations).

**Role Responsibilities**
- Support the FR & BENELUX digital marketing strategy under the Go to Market Head.
- Support the marketing plans to drive key business requirements for the FR & BENELUX business segments.
- Support planning on the quarterly communication and event plans as well as digital activities
- Assist in driving execution of marketing initiatives by working with the digital marketing agencies to manage creative deliverables, optimizations, and results for each campaign.
- Media buying, SEA, Display, Social, Affiliate, SEO, Attribution, Post click/Post view, CRM, retention, should be usual keywords.
- Work seamlessly with other central teams including digital product, legal, global brand and others to identify key requirements and leverage assets that will assist in driving growth.
- Participate on different projects, from initial concepts to execution, including creative briefs, campaign setup, trafficking and tagging.

**Role Requirements**
- General marketing experience.
- Detail-oriented, highly analytical, and data
- and results-driven approach.
- Proven ability to analyze campaign results and pull action-oriented recommendations.
- Strong communication and interpersonal skills.
- Ability to work in a fast-paced environment.
- Ability to multi-task and run multiple campaigns through different phases of execution.
- Proficiency in Excel and practical experience with various digital tools (Google Analytics, in app messaging tools, mobile marketing attribution, etc.) is a plus.
- Mother tongue French and fluent English language skills

**What’s in it for you?**
- Part of a growing team, being actively involved in the organisation and management of events.
- This role will enable you to collaborate and make negotiations with a difference in a forward-thinking innovative team.
- Development opportunities in an international company within payments industry.
- An international, multicultural work environment in a dynamic and diverse team.

**We make financial services accessible to humans everywhere. Join us for what’s next.**

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

**Benefits**

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few

Your specific benefits include:

- 25 working days holiday.
- Pension
- Life & Medical Cover