SEO & Growth Marketing Manager

Full-time position - 35 hours/week
- Based in Lyon, France
- Salary depending on experience

About Upfluence

Upfluence develops and sells an influencer marketing software worldwide. Our software allows brands and agencies to identify and contact millions of social influencers and bloggers at scale, as well as manage and analyze their influencer marketing campaigns. Since the launch of the software in October 2016, the company has shown an impressive growth rate and we are looking to expand even more. Our team is international and ever-growing, distributed between our offices in NYC, Los Angeles, Mexico, and Lyon.

What we expect from you

As an SEO & Growth Marketing Manager reporting to the Head of Growth, you’ll play a pivotal role in driving scalable growth strategies that impact every stage of the customer lifecycle. We’re looking for a creative, data-driven, and tech-savvy marketer who thrives on experimentation and innovation. If you're passionate about identifying unconventional growth opportunities, optimizing funnels, and leveraging cutting-edge tools to drive results, we’d love to have you on our team

Your responsibilities will include:

- Lead the development and execution of unique SEO strategies to enhance organic visibility, increase website traffic, and improve rankings across traditional search engines and emerging platforms.
- Implement and optimize CRO techniques to improve landing pages, website user experience, and lead generation efforts, ensuring strategies are tailored for diverse search behaviors across multiple discovery platforms.
- Develop and execute growth strategies across the entire inbound marketing funnel, from awareness to contract, using a mix of paid, organic, and viral tactics to drive user acquisition and conversions.
- Run rapid experimentation with A/B testing, data analysis, and growth hacking techniques to uncover scalable opportunities and continuously iterate for improvement.
- Optimize acquisition funnels to boost demo booking, activations, and conversions, with a focus on maximizing ROI at every stage.
- Leverage advanced tools and technology, including AI and automation, to enhance marketing workflows, target customers more effectively, and scale systems efficiently.
- Design and manage performance marketing campaigns such as SEM, social ads (Facebook Ads, LinkedIn), partnerships and affiliations, and emerging channels to uncover new revenue streams.
- Collaborate across teams—including sales, product, and marketing—to ensure alignment and a seamless customer journey.
- Track and analyze performance metrics, using data to inform strategy, uncover insights, and continuously optimize growth tactics.
- Identify new opportunities and tailor approaches to engage diverse audiences, always staying ahead of industry trends and emerging platforms.

This job is for you if:

- You have 3-5+ years of experience in growth marketing, demand generation, ideally in a fast-paced or startup environment. B2B SaaS experience is a must.
- You have a proven track record of driving growth across multiple channels, with expertise in conversion rate optimization (CRO).
- You are both creative and analytical, with a strategic mindset and a passion for results-driven marketing.
- You are highly skilled with marketing tools and tech, and you’re adept at leveraging AI, automation, and emerging platforms to enhance campaign impact.
- You thrive on experimentation and innovation, always looking for ways to challenge the status quo and uncover new opportunities.
- You operate with a high level of attention to detail, integrity, and commitment to achieving goals.
- You are fluent in English, as this role supports global operations with a focus on the NORAM market.

What we have to offer
- Be part of a fast-growing start-up with an international team of over 20 nationalities.
- A stimulating environment with opportunities for growth and autonomy.
- 100% reimbursement of public transportation expenses
- Monthly team outings (up to €50/month)
- 5 weeks of paid vacation
- Remote work possible (up to 2.5 days per week)
- Health and retirement insurance
- Stock options
- Offices in Lyon, the city of gastronomy, with partial remote-friendly policies and public transportation reimbursement.
- Upfluence is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees._

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