Running Marketing Manager

**Company Description**
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.
- Amer Sports est le leader mondial des équipementiers du sport avec les marques Salomon, Arc’teryx, Peak Performance, Atomic et Wilson._
- Salomon SAS, « The Mountain Sport Company », est née en 1947 au cœur des Alpes et berceau de l’alpinisme moderne. Grâce à la passion du sport et un design innovant, Salomon a créé une vaste gamme de nouveaux concepts révolutionnaires en fixations, chaussures, skis et vêtements pour le ski alpin et nordique et a pu apporter des solutions innovantes dans le footwear, et les équipements pour le snowboard, la compétition, l’alpinisme, la randonnée, le trail running and bien d’autres sports._
- Au travers de cette orientation vers la performance, Salomon innove et excelle sur les sports de montagne, en convertissant de nouvelles idées en produits et en repoussant les limites du possible. L’engagement, la culture et l’héritage de Salomon sont tous liés par un simple concept : chaque salarié peut faire de Salomon la marque de montagne de référence. Salomon s’engage de manière responsable pour l’outdoor au travers de son programme de développement durable. La diversité est l'une des cinq valeurs de Salomon, c'est pourquoi nous nous engageons à créer un environnement accessible à tous._
- Le siège de Salomon est basé à Annecy (74), France._
**Job Description** Key Responsibilities**:

- Develop a marketing strategy aligned with the sports vision, market trends, and competitors' actions, and create seasonal marketing plans in collaboration with category teams and the Brand team.
- Lead the development of new concepts in collaboration with CMI, Design, and Product Marketing teams, managing the concept creation process from insights to communication universe.
- Supervise the customer experience journey by planning yearly content/activation calendars, aligning campaign objectives with the overall marketing strategy, and overseeing interface with internal/external creative agencies and internal content production.
- Drive the strategy for influencer marketing and trail sports, managing international and local athlete teams as well as scouting programs, and leading the strategy for the Golden Trail Series in terms of visual identity, visibility, and brand integration.
- Manage the Vertical Running Social Media Channel by developing a content strategy, defining look/tone/feel, creating yearly calendars, and analyzing results for continuous improvement.
- Support regional and local Marketing Managers in implementing seasonal sport plans and local activation choices, monitor program performance (KPIs/ROI), and budget planning, while coaching and managing the team to ensure engagement, cooperation, and proper information flow.

**Qualifications** Key Expertise Competencies**:

- Proven expertise in 360 marketing/communication.
- Ability to manage external partners/communication agencies.
- Strong background in sport & influence marketing, particularly in Running.
- Exceptional analytical, quantitative, and problem-solving skills.
- Proficiency in identifying consumer tensions and needs through creative approaches.
- Excellent public speaking and presentation skills.
- Ability to lead in complex, multicultural, and matrix environments.
- Proactive planner with a focus on driving results and implementing new concepts.
- Proficiency in English, another language is a plus.

**Additional Skills and Requirements**:

- Minimum 10 years of professional experience in Marketing & Communication in the running industry.
- 5 years degree course, with a specialty in Marketing.
- Strong project management skills and ability to think strategically.
- Demonstrated integrity, trustworthiness, and commitment to professi