Product Marketing Specialist

**Join TheFork and Shape the Future of Restaurant Culture** At TheFork, we believe that the best moments in life happen around the table. Our mission is to connect the world's favourite restaurants with a vibrant community of diners. With our innovative products, we are revolutionising dining experiences and empowering restaurateurs: - **TheFork App**: Discover and book your next table with ease. - **TheFork Manager**: A powerful tool to digitise restaurant operations, manage bookings, and boost revenue. - **TheFork PAY and TheFork Gift Card**: Seamless ways to pay and share dining experiences. We are guided by our core values—**Better Together, Ownership, Respect, and Growth**—and our behaviours**:"Come as you are," "Dig in," and "Make it Memorable."** Operating in 11 countries, TheFork is the leading restaurant booking platform in Europe. Our diverse and international team thrives in a flexible, multicultural environment, fostering both professional and personal growth. To learn more, visit: TheFork Careers. **What You Will Do** As a **Product Marketing Specialist**, you will be instrumental in aligning product innovation with market needs, enabling the sales team, and driving customer success. Your responsibilities include: - **Sales Enablement**: - Develop high-quality sales enablement materials, such as pitch decks, battle cards, and one-pagers. - Provide ongoing training to the sales team, equipping them with up-to-date product knowledge and competitive insights. - Build strong relationships with sales teams, integrating into their routines and acting as their go-to resource for product-related support. - **Market Research & Positioning**: - Analyse customer needs, industry trends, and competitor strategies to refine product positioning. - Monitor and evaluate pricing and packaging strategies, ensuring competitiveness and market relevance. - **Go-to-Market Strategy**: - Lead the launch of new products and features in collaboration with Product, Sales, Marketing, and Customer Success teams. - Design and execute campaigns that highlight product value propositions and drive lead generation. - **Messaging & Storytelling**: - Craft clear, compelling messaging that addresses customer pain points and communicates product benefits effectively. - Partner with marketing teams to maintain consistent messaging across all channels, including digital campaigns and events. - **Performance Tracking**: - Measure the effectiveness of product marketing efforts using defined KPIs and metrics. - Gather feedback from sales teams and customers to improve tools, materials, and strategies continuously. **Who You Are** **You Must Meet These Critical Qualifications**: - 5+ years of experience in product marketing, sales enablement, or a similar role. - Proven expertise in creating sales enablement tools, go-to-market strategies, and conducting market analysis. - Fluency in English and one additional local language (French, Italian, or Spanish). - Strong ability to translate product features into customer value and actionable insights for sales teams. **You Can Impress With These Additions**: - Experience in the restaurant, hospitality, or tech industry, especially in B2B SaaS products. - Advanced skills in developing detailed buyer personas and mapping customer journeys. - Exceptional communication and storytelling skills, with the ability to present complex concepts in an accessible way. - A track record of delivering impactful sales training sessions and presentations. - Experience working in cross-functional teams and managing multiple priorities in a fast-paced environment. **What we offer you**: An awesome team A permanent contract (that can be useful in life) - ️Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely) Competitive fixed salary, bonus and equity (yes, equity) Lunch vouchers available for each working day (because yes, we like to try our best restaurants) International teams and a multicultural environment spanning 10 offices across Europe Highly inclusive working environment - ️ Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc Continuous learning and development programs Free access to the Calm app to help you build resilience wherever you are in your mental health journey Dedicated parental leave and caregiver leave policies (12 weeks fully paid) Health insurance covered by the company Financial support for birth, adoption, civil partnerships, or marriage Transport allowance Health insurance fully covered by the company ‍ Life & Disability Insurance at no cost to the employee Amazing offices with dining, coffee points and leisure area Team building events