Igaming] User Acquistion Manager

il y a 2 jours

Grand Est, France Ruby Labs Temps plein

**About the Role**:
We are seeking an experienced **User Acquisition Manager** who will design, implement, and optimize end-to-end digital acquisition campaigns. You will be tasked to work with a dynamic online gaming operator with a unique advantage - a clean, compliant working environment on Facebook that maximizes ad performance.

**Key Responsibilities**:
**Strategic Planning & Execution**:

- Develop and implement comprehensive user acquisition strategies from the ground up.
- Establish effective processes and integrate necessary software solutions in collaboration with developers and cross-functional teams.

**Digital Asset Creation & Optimization**:

- Lead the creation and optimization of engaging Facebook ad creatives.
- Design and refine landing pages to maximize conversion rates.

**Campaign Management & Analysis**:

- Execute and monitor Facebook Ads campaigns, focusing on key performance metrics such as CPA, ROI, LTV, and conversion rates.
- Perform A/B testing and experiment with new ad formats, creatives, and targeting strategies to continuously improve performance.

**Competitive & Market Analysis**:

- Analyze competitor strategies and market trends to implement innovative approaches for user acquisition.

**Cross-Department Coordination**:

- Collaborate with retention, product, and marketing teams to ensure all user acquisition efforts align with overall company goals

**Budget Management**:

- Manage and optimize ad spend to scale campaigns effectively while maintaining cost-efficiency.

**Qualifications**:

- Minimum of 4 years experience in digital marketing, user acquisition, or growth marketing experience within online gaming.
- Deep expertise in Facebook Ads management with a thorough understanding of the platform’s policies and best practices in online gaming.
- Strong analytical skills, with proficiency in tracking, analyzing, and reporting on key performance metrics.
- Experience with A/B testing and campaign optimization techniques.
- Excellent project management and communication skills, with a proven ability to work effectively in cross-functional teams.
- A proactive, innovative mindset with a passion for data-driven decision-making.
- Fluent/Native level of Russian/Ukrainian language is a bonus.

**Location**:
**Interview Process**:

- Recruiter Screening (40 minutes)
- Critical Thinking Assessment (10 minutes)
- Final Interview (60 minutes)

**What We Offer**:
Join our team and enjoy a variety of amazing benefits Check out just a few of the perks we offer below:

- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- ** Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- ** Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- ** Company-provided MacBook**: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- ** Flexible Independent Contractor Agreement**: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

Li-Remote

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