Marketing Manager
il y a 4 jours
As a Marketing Manager for France at Livi, you will play a key role in driving profitable growth through comprehensive marketing strategies. You will be responsible for planning and executing marketing initiatives to enhance patient acquisition, brand loyalty, and revenue growth. You will join the Global Go-To-Market Team, reporting to the Go-To-Market & Brand Director as part of our global matrix organization. The Global Go-To-Market Team consists of four local marketing teams spread across our different markets (Sweden, France, United Kingdom, and Norway), with the company head office in Stockholm, Sweden.
**Your responsibilities will include**:
- Building, planning, and executing integrated marketing initiatives to drive patient acquisition, brand loyalty, and revenue growth.
- Managing brand strategy and tracking market trends, including benchmarking competitors to identify and anticipate market opportunities and threats.
- Executing channel strategy across online and offline channels with strict budget control and ambitious performance targets.
- Supporting the planning and execution of new product releases across our digital and physical healthcare offerings.
- Securing actionable audience insights and developing granular profiling and segmentation to enable marketing efficiency and brand loyalty.
- Ensuring strong Return on Marketing Investment (ROMI) and optimal marketing performance across channels.
- Working closely with other teams such as Comms, Web, CRM, and Performance Marketing to ensure effective campaigns and activations.
- Managing agency relations - planning, briefing of internal and external agencies, and managing the creative process from idea to implementation and ROI measurement.
- Reporting regularly on brand, marketing, and business performance.
**Profile Sought**:
- Fusion of creative flair and analytical thinking to innovate and drive results.
- Proactive and adaptable, thriving in a fast-paced and dynamic environment.
- Strong attention to detail coupled with strategic and critical thinking abilities.
- Continuous learner, passionate about staying updated on industry trends and best practices.
- Fluent in French and English at a professional level, both spoken and written.
**Required Skills and Experience**:
- 3-5 years of relevant experience in a similar marketing role.
- Proven track record in executing successful multi-channel marketing campaigns.
- Strong expertise in brand management and market analysis.
- Experience working within a global or matrix organization is a plus.
**What We Offer**:
- A dynamic and stimulating work environment within a growing company.
- Opportunities for professional development and career progression.
- A competitive compensation package.
**To Apply**: Send your CV and a cover letter to in english.
Join us at Livi and be part of our mission to make healthcare accessible to everyone
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