Marketing Manager

As the **Marketing Manager**, you will directly report to the CRO & own Zoī’s digital marketing strategy, including SEO, social media, content creation, and performance analysis. You will collaborate with cross-functional teams, particularly sales and product, to ensure our marketing efforts drive brand visibility, engage high-value B2B clients, and generate leads.

**Key responsabilites**:

- ** Strategy & Execution**:Identify, experiment, and develop growth strategies to acquire, activate, and retain users using data-driven insights.
- ** Digital Marketing Strategy**: Lead the development and execution of digital marketing campaigns across multiple channels including LinkedIn, Facebook, and SEO to drive enterprise sales opportunities and direct engagement.
- ** Paid Media Management**: Oversee SEM campaigns, including Facebook, and LinkedIn, optimizing for lead generation and B2B sales targets.
- ** SEO Optimization**: Design and execute SEO strategies to improve organic search rankings, generate traffic, and boost brand visibility.
- ** B2B & Enterprise Marketing**: Develop targeted campaigns for enterprise clients showcasing Zoī’s preventive medicine solutions.
- ** Content Marketing**: Lead the creation and optimization of content such as blog posts, whitepapers, and landing pages to support lead generation and client engagement.
- ** Field Marketing**:Support virtual and in-person events to drive pipeline generation and enhance brand awareness.
- ** Social Media & Community Management**: Manage and optimize Zoī’s social media channels, driving engagement through strategic content and community building.
- ** KOL & Thought Leadership**: Conceptualize and lead programs with key opinion leaders (KOLs) to drive brand credibility and advocacy.
- ** Analytics & Reporting**: Track and report on campaign performance, providing insights and recommendations for continuous improvement. Use tools like Google Analytics, HubSpot, and Tableau to measure success and optimize results.
- ** Budget & Agency Management**: Oversee the marketing budget, working with external agencies.
- ** Collaboration**: Work closely with product, marketing, and sales teams to align growth initiatives.

**We're looking for**:

- ** Experience**: 3-5 years in digital marketing, with a strong focus on paid advertising, SEO, and B2B campaigns, ideally in the medtech, healthtech, or tech industries.
- ** Digital Marketing Expertise**: Demonstrated experience in managing search engine marketing, social media marketing, and implementing multi-channel digital strategies across various platforms.
- ** Content & SEO**: Strong experience in content marketing, SEO strategy, and creating high-quality, engaging content for business audiences.
- ** B2B Marketing Skills**: Demonstrated success in B2B lead generation, working with sales teams to generate qualified leads and support sales targets.
- ** Break siloes**:the ability to communicate and work in a multidisciplinary way with different team leaders to define the marketing strategy (legal, product,R&D )**.**Ability to demonstrate **resilience** and define a marketing strategy from scratch to achieve hypergrowth.
- ** Innovation & Think Fast**: Ability to go beyond the established vision of preventive medicine and position Zoī within the community as the undisputed leader.
- ** Languages**: Fluency in French and English is required.

**Why Zoī?**:

- ** First man on the ground**: Work at the forefront of a fast-growing company and play a pivotal role in transforming the future of preventive medicine.
- ** Collaboration & Growth**: Join a dynamic, fast-paced team and collaborate with industry experts to drive Zoī’s mission forward.
- ** Career Advancement**: Grow your career at a scaling company with significant professional development opportunities.
- ** Innovative Environment**: Work with cutting-edge technologies at the intersection of deeptech and medtech to make a real impact on preventive healthcare.
- ** Challenge accepted**: be part of an incredible journey where you will be responsible for sharing Zoī’s revolutionary vision.

**ABOUT ZOĪ**

Zoī is a deeptech startup at the intersection of medicine and wellness, founded by Ismaël Emelien and Paul Dupuy. In 2022, they raised 20M Euros in seed capital from leading investors, among which, Stéphane Bancel, Xavier Niel, Jean Marie Messier, Rodolphe Saadé.

By combining advances in medicine, data science and behavioral science, Zoī provides its members with a state-of-the art 360° medical check-up, followed by a personalized digital support system to help them improving their quality of life and healthspan

**The three pillars of Zoī**

1. **A network of high-end health centers** where members meet their medical team, undergo their check-up and start their preventive health journey

2. **An algorithm and technology suite** facilitating the work of the medical team to analyze holistically the thousand data points collected during the medical check