Customer First

**About Capgemini**:
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of €18 billion.

**Overview of the role**:
The Marketing & Communications Director Customer First and CX / DCX will be responsible for driving the market positioning, offering campaigns and related ecosystem partner marketing activities across priority industry and geography in line with the business focus. The majority of the focus of this role will be on CX / DCX, but being the guardian of the overarching Customer First narrative is key to this success.

As a strategic M&C leader, you must be a strong storyteller, motivated to understand the content and understanding our clients’ journey with our brand.

This role requires effective collaboration skills and the ability to work with all levels of the organization including senior leadership, Group marketing, press and analysts, as well as partners. You need to be decisive, resourceful, detail
- and results-oriented; be innovative in your marketing and communications approach while at the same time disciplined about measuring impact and effectiveness.

**Role & Responsibilities**:

- Define the marketing strategy aligned to business priority goals and then build and execute the marketing plan to claim the market leadership position
- Create sales and awareness campaigns that generate conversations with buyers and influencer and help grow marketing contribution to the pipeline and raise mindshare in the market
- Build a differentiating value-driven Customer Experience brand narrative and positioning for Capgemini Group aligned with priority industry sector positioning and messaging
- Execute and track multichannel campaigns
- Identify opportunities to enhance the Capgemini brand in the Customer Experience market with content such as client wins, success stories and thought leadership
- Act as a partner and trusted advisor to the Customer experience leadership and offer leaders
- Presentation of strategy and involvement in leadership meeting to ensure marketing and comms is represented and seen as integral part of the Digital Customer Experience leadership team
- Conference or event strategy and execution for Digital Customer experience growth partners
- Internal mobilization and sales enablement
- Manage the marketing and communications operations to deliver on the plan

**Experience & Qualifications**:
15 years’ experience of business-to-business, technology, or professional services marketing

Expertise in marketing strategy and planning in partnership with sales management

Expertise in a broad spectrum of marketing execution

Ability to work with dispersed matrix teams (Corporate, Sectors, Global Business Lines, Regions, Partners)

Ability to work independently, be self-motivated, and with project management skills

Sensitivity for varied cultural and ethical viewpoints

Strong senior stakeholder management and experience is a matrixed organization where influence is important

Ability to work with, advise and influence Senior Management - reaching conclusions and acting in fast-moving, sometimes ambiguous circumstances