Brand Lead, Ophthamology

**About Astellas**:
At Astellas we are a progressive health partner, delivering value and outcomes where needed.

We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.

We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.

Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.

**The Opportunity**:
As the Brand Lead for Ophthalmology at Astellas, you will play a pivotal role in driving the success of an innovative product launch within the French market. You will collaborate with cross-functional teams, ensuring alignment with brand strategy and corporate values.

This position requires a balance of strategic oversight and hands-on execution to achieve sales targets and enhance market presence. With a strong focus on compliance, legal, and regulatory standards, you will cultivate a patient-focused and customer-centric culture within the organization.

**Hybrid Working**:
At Astellas we recognise the importance of balancing your work and home life, so we offer a hybrid working solution allowing time to connect with colleagues in person at the office alongside the flexibility to work from home; optimising the most productive work environment for you to succeed and deliver.

**Responsibilities**:

- Ensure that policies, procedures, and infrastructure for compliance, legal, and regulatory are in place to support French marketing execution.
- Cultivate collaboration and accountability across key cross-functional teams to deliver on all elements of the plan in a way that aligns with brand strategy and the corporate values/culture.
- Breed a culture of patient-focus and customer-centricity throughout the organization.
- Orchestrate the team's activities on a strategic and tactical level with the goal of achieving our sales targets and strengthening our market presence.
- Oversee the launch of an innovative product, including the creation of the local marketing and communication plan with investment planning and forecasting.
- Lead and coordinate the Core Brand Team (Marketing, Medical, Sales, OPEX, Market Access) in close collaboration with other relevant departments.

**Essential Knowledge & Experience**:

- Track record of building plans and rallying the cross-functional organization around those plans, demonstrating accountability and a sense of urgency.
- Ability to motivate, develop, and influence others, exuding executive presence.
- An entrepreneurial spirit coupled with the drive to embrace innovation and develop creative but well-reasoned solutions to business challenges.
- Proven ability to develop productive relationships with physicians and other healthcare professionals.
- Motivation to be a part of envisioning and building the infrastructure, systems, and tactics to ensure launch success.

**Preferred Experience**:

- Proven brand lead experience in the pharmaceutical industry.
- Recent product launch experience preferred.
- Experience in ophthalmology.
- Ability to work cross-functionally.
- Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-moving environment.

**Education**:

- Master’s degree, or equivalent

**Additional information**:

- A diversified job in an international setting.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

**Job Types**: Full-time, Permanent

Work Location: Hybrid remote in 92300 Levallois-Perret