Social & Content Associate

**Description**:
Do you have a passion for storytelling and creating content that connects with audiences? As Upway’s Social & Content Associate, you’ll play a pivotal role in crafting engaging, customer-centric content that boosts brand awareness and drives our mission of sustainable mobility. From crafting catchy social media captions to producing impactful blogs, videos, and newsletters, you’ll bring our brand to life across platforms. Your work will inspire audiences, drive engagement, and help shape Upway’s voice as we continue to grow.

If you thrive in a dynamic, fast-paced environment and have a true passion for creativity, pouring your ideas into impactful and engaging content, we’d love to meet you

**Key Responsibilities**:

- **Social Media Management**:

- Own the social media content calendar, planning and scheduling posts across platforms like Instagram, Facebook and TikTok.
- Create visually compelling and on-brand posts.
- Develop content that drives engagement, increases brand awareness, and attracts new followers.
- Stay ahead of trends and adapt strategies to leverage emerging opportunities.
- Monitor and engage with the community, responding to comments and messages to build a loyal audience.
- Track and analyze social media performance metrics to refine strategies and optimize growth.
- Develop visually appealing templates and layouts with an eye for design that aligns with our brand guidelines.
- **SEO Optimization**:

- Edit and optimize website content, ensuring it aligns with SEO best practices to improve rankings and visibility.
- Create engaging blog articles designed to drive organic traffic and support keyword strategies.
- Develop optimized descriptions for new product collections and categories to enhance discoverability.
- Collaborate with SEO specialists to implement targeted keywords, meta descriptions, and internal linking.
- Monitor the performance of SEO-driven content and recommend adjustments for continuous improvement.
- **Campaign & Website Activation**
- Implement and bring to life marketing campaigns, including sales promotions and calendar-based initiatives, ensuring all content is engaging, creative, and on-brand.
- Collaborate on the development and integration of website animations to enhance user experience and drive engagement.

**Skills, Knowledge and Expertise**:

- 1-2 years of experience in content creation, copywriting, or a similar role.
- Strong knowledge of social media platforms and trends.
- A love for storytelling with exceptional writing, editing, and proofreading skills in French.
- Creativity and passion for crafting engaging, visually appealing content with tools such as Figma or Canva (basic video editing skills is a plus).
- Ability to work autonomously and thrive in a fast-paced, startup environment.
- A love for bikes and/or e-bikes is a plus.

**Benefits**:
Upway operates in 5 countries in Europe and the US, with the support of prestigious investors including Sequoia Capital, Global Founders Capital, Exor and Korelya Capital. It holds an exceptional team of talented people who thrive in fast paced environments and who are dedicated to the mission: Making electric mobility accessible to everyone.
- You will receive equity shares in the form of stock options
- You will operate in an environment, where you can take as much responsibility as you are able to handle. This will present great learning and growth opportunities.
- You’ll work in a fast paced environment, where we favor quick decision making and getting things done
- You’ll work on a great product. Electric and sustainable mobility will be ever present in your day-to-day, and you’ll become an expert in these topics.

**About Upway**:
At Upway, we are committed to making electric mobility accessible to everyone. We are in the process of building the largest patform for brand-new and certified pre-owned e-bikes. Our goal is to offer consumers the broadest selection of e-bikes at competitive prices, all while providing the peace of mind that comes with professional reconditioning and warranties. By rapidly advancing our mission, we aim to accelerate the transition to more sustainable and efficient modes of transportation. This includes reducing waste through the extension of e-bikes' lifecycles and returning urban space to the community. We are enthusiastic about bringing this vision to life and playing our part in addressing some of today's most significant environmental and urban challenges.

Upway was launched in France at the end of 2021, and we are now a global business, operating in 7 countries across Europe and the US. We are a series B startup, raised 60M$+ and are backed by prestigious investment funds such as Sequoia Capital.