Paid Search Specialist

**Get to know us** Do you want to help us shape what the future of work will look like and how it will best embrace our life's aspirations? If this sounds like a journey you want to embark on, we may have the right role for you PayFit is an intuitive software as a service payroll and HRIS solution designed specifically for SMBs. Since 2015, we have set ourselves a mission to simplify payroll for SMBs and enable employers and employees to grow together. We are a European company operating from 3 main countries (France, Spain, and the UK) where we are supporting over 18,000 clients. Creating a fulfilling work environment and culture is also a core mission at PayFit, and our day-to-day work philosophy is reflected in our four values: **Care**:We genuinely care for others whoever they are, whatever they think. **Excellence**:We aim to improve and achieve better results every day. **Humility**:Staying humble and exchanging transparent feedback helps us to grow and improve. **Passion**:We are the architects of PayFit's success. A key part of our **culture**, and essential for our success, is also improving the **diversity** of our teams and building an **inclusive** culture where you can be yourself at work. This is why our recruitment focuses on the skills you demonstrate, and not only on your academic background or previous professional experiences. At PayFit we understand that you can gain applicable skills through a variety of life experiences and we are interested in knowing them, too. We’re looking for someone who has a **strong track record in Paid Search and Video advertising**, is data-driven, and understands how to engage users across the funnel in order to provide them with the best experience. The focus of this role will be on Acquisition’s team. We’re looking for someone who understands the payroll challenges faced by our key personas (entrepreneurs, HR managers, and finance managers) and how these pain points influence their decision-making process when evaluating and choosing payroll solutions like PayFit for their business. **Key Responsibilities**: - Develop and implement comprehensive demand generation strategies that align with PayFit's ambitious revenue goals and marketing OKRs - Run large, successful direct-response Search campaigns across multiple markets and languages on both Google & Microsoft Ads - Run video campaigns on YouTube, Demand Gen and Performance Max for both performance and brand awareness campaigns - Own the A/B testing process across landing pages, ad copy, extensions and video content to constantly improve campaign efficiency - Contribute to the overall Business strategy within the Paid Media team, from forecasting, to planning, to delivery - Create and maintain reporting dashboards and weekly/monthly reports, along with contributing to wider team-based plans, presentations, and updates - Proactively look for both tactical and strategic optimisation opportunities, and translate this into campaign delivery - Make full use of automation solutions available, implementing processes and practices that maximise operational efficiencies like implementing Google Ads Scripts - Collaborate with ad platform partners (Google, Microsoft, etc.) to scale innovation and stay at the forefront of paid search trends - Contribute to team rituals and analysis / researches into business customer behaviours, in a way that is instrumental to improve the performance of campaigns going forward - Transform single pieces of content into multiple high-impact formats tailored to your channel - Partner with internal Web, Marketing Ops, and Analytics teams to improve capabilities across tracking and measurement **Qualifications**: - Minimum 3-5+ years of experience in paid search in the B2B SaaS space or fintech/financial services background - Proven track record of delivering measurable pipeline growth and revenue impact through full-funnel demand generation campaigns - A data-driven mindset that continuously optimizes for better performance, leveraging funnel analysis and conversion optimization ; comfortable working with with tools such as Looker, Hubspot, Google Sheets, Pigment - Have experience creating, amending and implementing Google Ads Scripts - Excellent project management skills, capable of juggling multiple campaigns while maintaining quality and meeting tight deadlines - Strong strategic thinking combined with hands-on execution capabilities: you can develop the vision and roll up your sleeves to make it happen - Understanding of how Search fits into the user journey alongside other channels (Paid Social, Affiliates & SEO) - Experience with bid management and automation tools - Passionate about digital marketing - Are proactive and able to prioritise projects on impact with a low-level of supervision - Adaptable and creative, thriving in a fast-paced environment and unafraid to try new approaches, always seeking to "Raise the Bar" **Interview process**: 1. Interview with a recr