Ua Manager

**About Us**
Hey, here's Posse, an App Studio based in Paris. We are on a mission to scale our products and build meaningful user experiences. Our team is dynamic, ambitious, and data-driven, constantly optimizing our strategies to drive engagement and user acquisition. If you thrive in a fast-paced, collaborative environment and want to have a direct impact on a high-growth product, we’d love to hear from you

**Job Overview**

You will play a key role in campaign implementation, testing, and rapid optimization, leveraging data-driven insights to experiment with ad creatives, test new acquisition channels, and develop scalable growth strategies. We seek someone who thrives on real-time optimization, creative problem-solving, and a results-driven approach to continuously improve our user acquisition efforts.

**Key Responsibilities**

**Comprehensive Campaign Management**:

- Define and execute paid acquisition campaigns across Social Ads (Facebook, Instagram, LinkedIn), Google Ads, TikTok Ads, and programmatic platforms.
- Continuously optimize campaigns in real-time based on ROAS, CPI, LTV, churn rate, and other key performance indicators.
- Manage ASO to maximize app visibility.
- Proactively test and analyze new acquisition channels with a growth hacking mindset.

**Creative Testing & Optimization**:

- Work closely with creative teams to develop, test, and iterate on high-converting ad creatives across various formats.
- Implement A/B testing strategies to optimize ad performance and improve conversion rates.
- Conversion Funnel Optimization & Retention:

- Work closely with the product team to optimize onboarding and user retention.
- Develop re-engagement strategies through push notifications, CRM, and retargeting.
- Analyze user journeys and recommend improvements based on data insights.

**Data Analysis & Tracking**:

- Implement and monitor acquisition KPIs: ROAS, CPI, LTV, churn rate.
- Work with mobile and web attribution tools such as Adjust, Firebase, Google Analytics.
- Conduct in-depth performance analysis to improve campaign efficiency.

**Growth Strategy & Budget Management**:

- Build an evolving and scalable acquisition strategy.
- Manage and optimize the marketing budget across various channels.
- Monitor the profitability of ad investments and adjust strategies accordingly.
- Explore innovative UA tactics, including influencer marketing, viral growth loops, and partnerships.

**Required Skills**:

- Expertise in hands-on mobile (app-first) acquisition and web marketing.
- Strong knowledge of advertising platforms: Meta Ads, Google Ads, TikTok Ads Manager, etc.
- Experience in ASO and mobile SEO.
- Strong data-driven culture: cohort analysis, LTV, ROAS, churn rate.
- Mastery of tracking and attribution tools: Adjust, Firebase, Google Analytics.
- Ability to manage an acquisition budget, drive campaigns, and optimize profitability.
- Creative mindset, experience in ad creative development, testing, and iteration.
- Growth hacking mentality, proactive in testing new UA approaches beyond traditional paid channels.
- Experience in a startup, mobile-first B2C environment.
- Familiarity with automation tools, bid management platforms, DMPs, and DSPs.

**Experience & Education**
- 3 to 6 years of experience in UA and Growth Marketing, with a strong focus on campaign execution and optimization.
- Experience in scale-ups or mobile startups is a strong plus.

If you are passionate about product growth, hands-on mobile acquisition, and data-driven optimization, and you have a strong creative and growth hacking mindset, we look forward to meeting you

Good to know We are moving to Boulogne-Billancourt in the next few weeks. If we’re a good fit, that’s where you’d be working.

Type d'emploi : Temps plein, CDI
Statut : Cadre

Rémunération : 45 000,00€ à 55 000,00€ par an

Avantages:

- Prise en charge du transport quotidien

Horaires:

- Du lundi au vendredi

Lieu du poste : En présentiel