User Acquisition Manager

il y a 6 jours

Paris, Île-de-France Oh BiBi Temps plein

About Oh BiBi

Oh BiBi is an independent mobile game studio of 80 people based in Paris, dedicated to creating bold, innovative, and high-quality gaming experiences. We are the creators of FRAG Pro Shooter, a worldwide hit with hundreds of millions of players, and BEAST, which won the Pégase Award for Best Mobile Game in 2025 (the Pégases are France's prestigious video game awards, recognizing excellence in game development).

We are currently working on exciting unannounced projects

About the Role

Oh BiBi is looking for a User Acquisition Manager to support the growth of its current and upcoming games.

We are looking for a marketer who is both data-driven and creative-minded: you enjoy analyzing performance, running structured UA tests, and collaborating with creative teams to build advertising that converts.

About the Team

You will be part of a cross-functional Marketing team including Community Management, Data, and Marketing Artists. On the UA scope, you will work in a close day-to-day pair setup with our Growth Manager to drive performance and scale acquisition.

You enjoy working in a dynamic and agile environment and communicating your ideas and needs to other team members.

Core Responsibilities

  • Own the campaign optimization and scaling aspect: continuously improve performance through bidding and budget adjustments, structure and targeting refinements, and scaling winning setups across campaigns, audiences, and networks.

  • Optimize targeting, creatives, marketing messages, marketing spend, bids and budget allocation (ROI driven).

  • Analyze performance data regularly to identify insights, opportunities, and next tests.

  • Contribute to the high level UA strategy: testing roadmap, channel mix suggestions and growth opportunities.

  • Define and manage Oh BiBi's user acquisition campaigns on mobile ad networks.

  • Work closely with Product and Data to optimize campaigns based on performance metrics.

  • Work closely with the creative team to manage UA creatives:

  • Produce and iterate creative briefs (angles, hooks, messages, formats, references).

  • Collaborate with our internal Marketing Artists to deliver and improve creatives based on results.

  • Find new ways to efficiently market Oh BiBi's games and grow their reach.

What are we looking for?

  • Experience: Minimum 5 years of experience in online or mobile marketing, specifically in User Acquisition.

  • Analytical Mindset: Good mix of analytical and creative thinking with a strong data-driven approach to problem solving. Comfortable managing marketing spend based on rigorous performance metrics.

  • Creativity: Strong creative sensitivity for UA and ability to write clear creative briefs.

  • Industry Knowledge: Understanding of the Free-to-Play (F2P) model, mobile gaming KPIs, and the mobile ad tech ecosystem.

  • UA Platforms : Proven expertise with major UA platforms (Meta Ads, Google Ads, TikTok ads, Unity, Applovin, etc.).

  • Technical Skills: Solid knowledge of tracking systems (MMPs like AppsFlyer/Adjust) and attribution modeling.

  • Softskills: Ability to deliver performance in a demanding environment, execute projects across various networks, and communicate effectively internally and externally with our partners.

  • Fluent English (written and spoken)

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