Global Brand Development Lead

Company Description

BIC® products are recognized all over the world for their quality, safety, affordability and ease of use. The ballpoint pen, the pocket lighter, and the shaver are all part of the daily lives of millions of consumers. These products make BIC® an iconic international brand, present in more than 4 million retail outlets in more than 160 countries around the world.

BIC’s founder, Marcel Bich, understood that to succeed, BIC needed hands-on team members who were willing to take measured risks and assume responsibility for their role in a team. Today, we provide our more than 15,000 team members in 61 countries with the opportunity to invent BIC’s future - together - while honoring our past achievements. We are committed to our team members’ development and empower those who wish to discover different areas of our business or acquire international experiences.

**Job Description**:
As **Senior manager, global brand development**, you will build impactful brand building activation, communication and partnerships, that engage the consumer into buying and loving the brand.
- Lead advertising and big idea development against key brand initiatives, cascaded across all consumer facing content and touchpoints, including advertising, POS, consumer activation & PR ideas, partnerships and social.
- Partner with regions on media plan and spend allocation recommendations.
- Develop and cascade communication toolkits across regions
- Help build and foster organization’s capabilities as best in class marketing; including social media, consumer activation, PR and influencer ideas, media content and platform trends and partnerships
- Review, monitor, evaluate and extract learnings from marketing activities so as to continuously improve ROI
- Ignite passion in the marketing function and to build credibility around marketing across the organization.

**Qualifications**:

- 10 + years of Marketing experience in Consumer Packaged Goods in a Brand Development/Activation Role, an Advertising Agency role, or a Communication/Activation focused Start Up.
- Demonstrated experience leading advertising, including agency management, idea creation, production, tool lkit delivery
- Experience with social media, PR and consumer activations
- Connections and resources in agency industry
- Experience with content development and production
- Passion for new content and media/marketing trends
- Demonstrated people leadership and proven track record of coaching & developing
- ** Fluency in English is required.**:

- Experience as Brand Manager, strong comms development
- Experience in managing parnterships/licensing/content
- Experience managing brand budgets and P&Ls
- Experience working with IRI or Nielsen Scantrak and Panel data
- Solid MS Office skills - PowerPoint, Excel, Word
- Demonstrated project and product management expertise
- Excellent interpersonal and communication skills
- Strong analytical and creative problem-solving skills
- Global mindset, experience and passion for growth
- Ability to effectively organize, analyze, and present data with solutions
- Ability to work independently and demonstrate solid leadership qualities
- Ability to work on cross-functional teams and influence without authority
- Efficient and effective with time management
- Strong presentation builder - able to effectively summarize detailed information into a presentation with clear narrative flow, succinct takeaways and impactful visuals

Additional Information

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided on the basis of qualifications, merit, and business need.