Marketing Manager, Southern Europe

**Piano Overview**

Piano’s Digital Experience Cloud empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform. Headquartered in Philadelphia with offices across the Americas, Europe and Asia Pacific, Piano serves a global client base, including Air France, the BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, LinkedIn, Nielsen, The Wall Street Journal and more. Piano has been recognized as one of the fastest-growing, most innovative technology companies in the world by World Economic Forum, Red Herring, Inc. and Deloitte. For more information, visit piano.io.

**Position Overview**

The Marketing Manager in Southern Europe is responsible for raising awareness of Piano and driving sales opportunities in the country executing local marketing campaigns in Southern Europe that are aligned to a global marketing strategy: such as executing local events and conferences, local content, advertising, and partner marketing plans, with a focus on Account-Based Marketing. The marketing manager will need to be comfortable adapting content and digital strategy for their region in partnership with global counterparts, with a high degree of event management experience as a key driver of success.

**What You’ll Do**
- Ensures successful research, planning, implementation, and execution of regionalized, multi-channel, account-based marketing campaigns, as defined by the strategic marketing plan
- Generates buy-in and support for marketing programs from local sales team leads
- Works with sales and channel partners to drive key levers under Account Based Marketing programs
- Works closely with sales development to target key accounts with marketing programs
- Measures and reports on success of regional marketing programs and events
- Responsible for the tactical implementation and orchestration of the regions’ marketing programs, including: events, translations, digital advertising, enablement and content distribution in alignment with global branding, product marketing, digital marketing, content marketing and marketing operations
- Assists in training internal teams, sales reps, and customer-facing staff on regional marketing program

**Conferences**. Manage our presence at regional conferences and events we attend or sponsor. Review industry conferences and recommend opportunities, manage logistics for booths, including staffing and collateral. Secure speaking opportunities for Piano executives or our clients. Maximize the value of each event before, during and after, working with the sales team to manage communications with attendees, generate leads, and produce social and press mentions for Piano. Align with other regional marketing leads to ensure success of global events

**Awards & Communications.** Identify and execute local awards and PR communications as-needed in sync with local marketing plans - leveraging your counterparts in global PR to achieve successful win rates and distribution

**Content Marketing.** Work closely with the content marketing team to create and adapt thought leadership for your region, including translations, and tying relevant awareness for local efforts, as well as managing any needed translations, and, ensuring sales and BDR teams are armed with the latest and greatest enablement tools

**Digital.** Work closely with the digital marketing team to execute targeted ads and digital campaigns in tandem with other regional marketing plans, as needed

Success measurement: Success in this role will be defined by the ability to drive pipeline for your respective regions in collaboration with business development and sales.

**What you have**
- 5+ years field marketing experience, preferably in the technology and/or SaaS market
- Fluent in English and French, other languages a plus
- Deep event management experience, including sourcing, budgeting, executing and measuring
- Experience within Account Based Marketing programs is a huge plus
- Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting
- Proficient with marketing-related software programs such as Salesforce, Pardot and other tools
- Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
- Time management and organization skills in order to plan and execute both large and small marketing projects and initiatives
- Leadership skills to motivate team members and manage conflicts
- Analytical and problem-solving skills for coming up with ideas to increase demand for products and services

Le Digital Experience Cloud de Piano permet aux organisations de comprendre et d'influencer le comportement des clients. En unifiant les données clients, en analysant