Trade Marketing Specialist France- Cdd-

il y a 3 jours

Courbevoie, France Goodyear Temps plein

Location: FR - La DEFENSE
Goodyear Talent Acquisition Representative: Adeline Dassot

This is a temporary position (9 month maternity cover)

**Main Responsibilities**:

- Customer portfolio performance analysis:

- Customer annual performance analysis (customer audit)
- Customer annual assortment and activation recommendation
- Customer annual assortment targets performance tracking
- Customer sales activation management:

- Annual loyalty plan definition, development and tracking (sell in/through incentives not related to pricing)
- Annual promotional plan definition, development and tracking (sell out promotions management)
- Annual customer merchandise/assets need definition, delivery management and tracking
- Customer trade marketing budget management (projection of needs vs targets, allocation across activities, tracking of ROI)
- Customer relationship support:

- Localization and delivery of customer engagement calendar (newsletters, events, ad hoc contents etc...)
- Customer presentations on assortment and activation plans reco.
- 'Sell in' Sales team support:

- Localization and delivery of sales activation calendar (pitch decks)
- Supports sales enablement team on educational content cascade

**Main interactions**:

- Works on a daily basis with **Area sales managers and teams **to guide and support on customer sell in and sell out optimization via assortment and trade marketing activations. Is in **direct contact with customers** on those topics
- Works with **central trade marketing team (customer perf analysis mgr) **on performance analysis and assortment recommendation
- Works with **Central trade marketing team (customer sales activation manager) **to brief on sell in/out activation needs
- Works with **central trade marketing team ( sales content manager) **to input on and localize Actionable and Educational content of the sales activation calendar
- Works with **sales enablement team **on educational content delivery to sales teams
- Works with **revenue management team **to identify business opportunities based on customer performance, define and propose mitigation activities needed and related budget

**Education & background**

University graduate with marketing or commercial major

At least 5-8 years of experience in Marketing and commercial roles

**Skills & Knowledge**
- Strategic influencing
- Holistic business acumen
- Strong Analytical skills
- Customer sensitivity and knowledge
- Ability to work with cross functional teams
- Project management
- Fluent English

**Cette offre vous intéresse ? Alors n’hésitez pas à postuler **

Vous bénéficierez d’un accompagnement dédié pour vous donner toutes les chances de réussir lors de cette nouvelle expérience professionnelle.

  • Influencer Marketing Specialist

    il y a 6 jours

    Courbevoie, Île-de-France BYD FRANCE Temps plein

    About BYD FranceBYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New...

  • Dealer Marketing Specialist

    il y a 1 semaine

    Courbevoie, Île-de-France BYD FRANCE Temps plein

    About BYDOur Purpose is tobuild a zero-emission future that reconnects humanity with nature.We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail...

  • Spécialiste Marketing Digital

    il y a 7 jours

    Courbevoie, France BYD France SAS Temps plein

    Descriptif du poste En tant que membre clé de l'équipe vente France, vous jouerez un rôle important en travaillant avec les parties prenantes locales et mondiales en alignement avec l'équipe marketing mondiale de l'UE et en coordination avec nos partenaires concessionnaires pour développer des activités en ligne passionnantes qui renforcent la...

  • Influencer Marketing Specialist

    il y a 7 jours

    Courbevoie, Île-de-France BYD Europe Temps plein

    About BYD FranceBYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New...

  • Influencer Marketing Specialist

    il y a 3 jours

    Courbevoie, Île-de-France BYD EUROPE Temps plein

    About BYD FranceBYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New...

  • Attaché de Recouvrement Procédures Collectives

    il y a 1 jour

    Courbevoie, France Allianz Trade Temps plein

    **Allianz Trade est la marque désignant l’ensemble des services proposés par Euler Hermes.** Nous sommes le leader mondial de l’assurance-crédit, et un expert reconnu dans les domaines de la caution, du recouvrement, du financement structuré et du risque politique. Depuis plus d’un siècle, nous aidons les entreprises à anticiper les risques, à...

  • Chargé D'études Statistiques

    il y a 5 jours

    Courbevoie, France Allianz Trade Temps plein

    Allianz Trade est la marque désignant l’ensemble des services proposés par Euler Hermes. Nous sommes le leader mondial de l’assurance-crédit, et un expert reconnu dans les domaines de la caution, du recouvrement, du financement structuré et du risque politique. Depuis plus d’un siècle, nous aidons les entreprises à anticiper les risques, à...

  • Attaché de Gestion Commerciale

    il y a 5 jours

    Courbevoie, France Allianz Trade Temps plein

    **Allianz Trade est la marque désignant l’ensemble des services proposés par Euler Hermes.** Nous sommes le leader mondial de l’assurance-crédit, et un expert reconnu dans les domaines de la caution, du recouvrement, du financement structuré et du risque politique. Depuis plus d’un siècle, nous aidons les entreprises à anticiper les risques, à...

  • France Marketing Leader

    il y a 2 semaines

    Courbevoie, France Kyndryl Temps plein

    Who We Are At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward - always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities. The Role In...

  • Marketing Manager BYD France

    il y a 6 jours

    Courbevoie, Île-de-France BYD Europe Temps plein

    About BYDOur Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and...