E-commerce Director

E-Commerce Director - SharkNinja (France)

SharkNinja is the company behind the hugely successful Shark and Ninja brands. Our mission is to delight our consumers with innovative products, and to positively impact people’s lives every day in every home around the world We now have an opportunity for an E-Commerce Director to join the French team.

We are searching for someone with strong experience in direct-to-consumer e-commerce looking for a new challenge. As E-Commerce Director you'll own, develop, and deliver all aspects of e-commerce and digital performance marketing to grow our direct-to-consumer business even faster over the next few years.

Effective and efficient performance marketing will be key to executing this strategy, as will ensuring we have a well merchandised website and sufficient stock to hit our growth ambitions

**Key Duties**:

- Work with the central team to establish the performance marketing strategy for customer acquisition and retention for the direct-to-consumer channel in France. Setting the strategic direction to deliver our sales growth objectives via paid search, SEO/SEM and affiliate marketing channels in France.
- Maintain a strong focus on continual improvement in customer visits growth, customer retention ROAS and ROI - by fostering a culture of on-going optimisation of CPCs, conversion and channel mix across categories and markets; and by championing improved attribution, reporting and insight capabilities across all performance channels.
- Facilitate relationships and support your team in building strong collaboration with key cross-functional business partners (particularly Marketing, Retail, Operations & Finance), to ensure there is good understanding and alignment with E-Commerce strategy, KPIs and results.
- Collaborate closely with Finance in overseeing budget setting, periodic reporting and reforecasting and refinement of budgets in line with the Financial Calendar for the business.
- Oversee key agency and business partner relationships (e.g., paid search agency, Google etc.) - ensuring KPIs and SLAs are met and maximising the value Shark Ninja derives from these partnerships.
- Monitor the marketplace and competitor digital marketing activity - benchmarking Shark Ninjas’ performance and keeping the wider business informed of key industry or competitor initiatives and developments.
- Lead and develop the French E-Commerce team - including organisational development, the management of annual and mid-year review process, talent review, Learning & Development plans, and succession planning.
- Contribute to the development of the broader Marketing strategy, team development initiatives, and fosters company values as a key member of the Senior Leadership Team.
- Have Deep expertise, knowledge and understanding of the full suite of Performance Marketing channels and ecommerce best practices, ideally gained from a high-growth, multi-channel retail business
- Strong knowledge of Search Engine Optimisation across technical, on-site, and off-site activities.
- Experience of driving online sales growth through performance marketing channels for a French based ecommerce business.
- Strong people management skills and experience of leading high-performing multi-disciplinary teams of 5+ FTE with specialisms across PPC, CRM, Affiliates, Social, Merchandising and Conversion
- Proven record of managing a multi-£Ms performance marketing budget to deliver stretching online traffic, conversion, sales and ROAS targets. Commercially focused and results driven.
- Strong strategic and influencing skills - able to manage multiple stakeholders across trading and operations, buying and merchandising, marketing, and finance within a multi-channel business.
- Proven experience in managing complex cross-functional projects to deliver high impact step-changes in online marketing operating processes.

**Key Competencies**:

- Manage significant budgets across campaigns, accurately account for billing in a timely manner.
- Data driven with a strong customer centric approach.
- Strong organisational skills with an ability to multi-task, prioritize and work to tight deadlines
- Ability to work under pressure and manage multiple projects across multiple teams.
- Excellent numeracy and analytical skills and ability to synthesize large amounts of data and information into concise recommendations and action for the company

YOUR ROLE in DIVERSIFYING SHARKNINJA
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cul