B2c CRM Specialist

**Join our Movement and Champion Restaurant Culture** At TheFork we believe that the best things in life happen around the table. As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world's favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries. We're part of the Tripadvisor Group and proud to be building a diverse, people-first culture where "respect", "ownership", "growth" and "better together" values thrive. If you're passionate about food, technology, and making a real impact, your seat at the table is ready. Discover life at TheFork We are seeking a **CRM B2C profile** to join our dynamic team and improve our automatize multi-channels campaigns. At TheFork, the CRM B2C team plays a crucial role in acquiring new diners and making them repeat their delightful dining experiences thanks to personalize marketing journeys. We collaborate extensively with various teams such as Data, Product, Loyalty and Marketing teams. Reporting to our Global CRM B2C Manager, you'll be supported by three amazing additional team members to continue to implement the strategy of migrating CRM B2C to full automize campaigns approach with the objectives of driving the growth and success of our organization. **What You'll Do**: - **Marketing Users Journeys Creation & Improvement**: From A to Z, imagine and roll out the users' journeys of tomorrow using data fields, marketing channels, rules orchestration, etc - **Dive into the Data Fields possibility**: Unlock new journeys scenario and improve both segmentation & personalization. - **Express your Creativity on Copywriting**: Write the master content of Newsletter & Pushes of your marketing journeys following internal brand guidelines. - **Master Tool Management**: Stripo as HTML provider tool; Braze as multi-channels Campaigns/Journeys orchestration and sending tool. - **Report and Analyze**: Through Tableau and homemade Reports to define where the next focus needs to be to reach higher results. - **Run your AB Test Learning Mindset**: Never let an open question without answer; roll out learnings as speed wins to improve performances on daily basis. - **Lead and/or Support Projects**: Realize our taste of innovation - **Coordinate and Set Up Ad Hoc Campaigns**: Leading monthly prioritization request meeting with multiple stakeholders and guarantee the set up and deliverability on time by making sure each team is following process and deadlines. **Who You Are**: - **Language Requirements**:Native level of French (C2, better if mother tongue) and proficiency in English (B2) - **Experience**: 1-3 years of experience in similar roles. Experience in CRM Users Journeys development (B2C or B2B) is highly appreciated. - **Doer and Business Driven**: with a smile - **Detail-Oriented**: Strong attention to detail as sending communications to diners. - **Technical Skills**: Mastering a marketing tool (Braze, Stripo) is kind of hobbies for you - **Proactive Problem Solver**: Skilled in identifying issues, proposing solutions, and driving resolution. Ability to simplify complex problems, create pragmatic solutions, and find workaround. - **Analytical Skills**: Play and interpreting reporting, with the ability to react accordingly; familiarity with incrementality concept. - **Team Player**: Enthusiastic, humble, sociable and open to interact with different stakeholders. - **Passionate and Dedicated**: Passion for the restaurant industry. Understanding of the challenges and opportunities of CRM channel; being active listener with eager to learn. **What we offer**: An awesome team A permanent contract - ️ Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely) Competitive fixed salary and bonus International teams and a multicultural environment spanning 10 offices across Europe Highly inclusive working environment - ️ Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc Continuous learning and development programs Free access to the Calm app to help you build resilience wherever you are in your mental health journey - A program dedicated to helping you have the best work/life balance Team building events - We believe that we are better together, and we welcome you for who you are. We endeavor to ensure that everyone - regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under applicable law -has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restau