Head of CRM B2C

Company DescriptionWe were founded by Axel Springer in 2018 as a 100 percent owned company and combine the digital activities and participations in real estate, car and generalist classifieds in Germany (Immowelt), France (Meilleurs Agents, Groupe SeLoger, Logic-Immo, Car & Boat Media), Belgium (Immoweb), Spain (Housell) and Israel (Yad2), making us one of the world’s biggest digital classified players.

We also hold Axel Springer’s minority participation in companies such as Purplebricks, Homeday and Zumper. Our vision is to serve consumers in their important decisions in life and to simplify not only the search for a new property or car but to also provide additional services in adjacent markets.

This is an exciting time to join us in our ambition to become Europe’s leading PropTech business - helping us unlock everyone’s perfect place

**What we do in Performance Marketing at AVIV**

We help develop successful, long-term digital performance marketing strategies and execution plans for AVIV through online media channels (Paid, CRM B2C, and SEO) from brand awareness to lead generation. We’re also responsible for driving our market penetration and top line growth. Building and maintaining a dominant web and app presence for AVIV in the real estate classifieds sector across Europe.

**Job Description**:
**What we are looking for**
- An individual who can lead a team of 3+ AVIVers as our Head of Customer Relationship Management for Business to Customer.
- Who can help build our global CRM B2C strategy roadmap working closely with our team which is focussed on our Performance Marketing Strategy and internal stakeholders across Product and Tech and Growth and Analytics.
- Someone with a keen eye for detail who can analyse, interrogate and record ROI.
- Develop specific CRM B2C strategy on web and app (segmentation, multi-touch nurture programs for audiences across the customer lifecycle) to create and maintain high levels of customer interaction, engagement and impact.
- Forecast sales performance trends
- Manage and improve personalised CRM content, working closely with local business, marketing and communication teams across AVIV Group.
- Collaborate with Product, Tech, Growth and Analytics teams (analytics, data science), local market (business, marketing, communication) to increase client satisfaction through cohesive, integrated CRM B2C strategy
- Motivate in-country digital marketing teams to drive market penetration, customer acquisition
- Conduct competitor analysis
- Keep AVIV Group ahead of the curve with CRM / digital technology developments
- Communicate the CRM strategy and its relationship to the organisation’s mission, vision and values

**Qualifications**:
**Who we are looking for**
- 10+ years of experience in digital CRM management and commercial operations.
- 4+ years of management experience.
- A technical expert with an analytical, entrepreneurial and solution-driven mindset.
- Proven experience defining technical architectures: alone and as a team leader.
- Strong CRM B2C strategy and operational knowledge.
- Ability to manage tools and data (Google Analytics, marketing automation platform, CRM tools).
- Experience working in a start-up and multinational environment and the ability and willingness to travel.
- Strong communication skills, fluency in English (written and verbal), German, French or Dutch are a plus.

Additional Information
**What we offer you**
- This is a fascinating point at which to join a highly successful business in a fast
- pacing market, leveraging a proven model, great brands, many outstanding people, considerable financial firepower, and a strongly supportive board to lead the company through its next phase of growth
- Working with a great international team and full ownership from day one
- Flexible working hours, remote work options and 30 vacation days per year
- We offer you an unlimited full time position as soon as possible in Paris