Strategic Insights

**SUMMARY / PURPOSE OF THE POSITION**:
**The Global Strategic Insights and Forecasting Partner is a key role within the Strategic Business Excellence team driving informed decision-making across the organization through comprehensive market analysis, forecasting and data-driven insights, working in close collaboration with the global functional brand team (Asset Team) to shape current and future business strategy.**

The Global Strategic Insights and Forecasting Partner:

- Is expected to generate and distill information from a variety of sources such as primary market research, competitive intelligence and market data to identify business issues, develop assumptions and recommend actions.
- Will also provide insights and forecasting analytics to all key business planning processes of IPSEN (Annual Brand Planning, Annual Budget and Long-Range-Planning) in collaboration with global Finance partners, divisions and affiliates.
- Is expected to work with a wide range of cross-functional stakeholders, especially the members of the Asset Team, including functional areas such as Commercial, Medical Affairs, Market Access, Regulatory, Finance, and R&D colleagues.
- Will be integral to the day-to-day operational activities surrounding their respective brand and may work in partnership with the New Product Planning Leads ahead of global launches for new indications.
- Is expected to identify and coordinate the collation of the best available data to support the commercial evaluation of the business cases submitted by the global Asset Team to the new governance bodies (Portfolio Steering Committee and Portfolio Committee).

**MAIN RESPONSIBILITIES**:
**Market Research**:

- Propose relevant market research projects to address Asset Team strategic priorities & challenges
- Lead the quantitative and qualitative market research activities within the Therapeutic area, including the development and approval of the annual market research plan
- Monitor market research project execution and overcome any potential hurdles
- In close collaboration with Procurement, improve the calibre and select preferred research vendors, searching for best-in-class partners and innovative methodologies
- In coordination with brand teams, communicate and integrate market research results in brand strategies and roll-out results to key countries to drive operational excellence

**Performance Analytics**:

- Lead Asset Team situational analysis, performance monitoring and business planning in collaboration with key markets (e.g. driving product positioning, marketing mix, etc.)
- Triangulate primary research, secondary data analytics, and competitive intelligence to provide a single source of truth
- Implement and monitor Key Performance Indicators
- Consolidate data from internal and external sources to allow decision making
- Propose improvements to brand performance monitoring activities (data sources, tools, systems)
- Liaise with market data providers to ensure best available data is procured to inform brand performance
- Liaise with the CI Lead to ensure competitive events/activities are proactively analysed and their impact taken into account in the performance reviews
- Ensure our Data Analytics tools are consistent and up to date with the latest KPIs at all times

**Forecasting & Business Planning**:

- Drive continuous improvement of our patient models to meet both global and local expectations
- Populate and maintain the data of the forecasting models for all priority affiliates and indications across the lifecycle of the asset
- Analyse patient and market trends in the run-up to key annual planning exercises (Annual Brand Planning, Annual Budget and Long-range-Planning)
- Develop top-down perspective, guidance and assumptions on sales ambition for top affiliates by brand
- Liaise with affiliates to collate feedback on bottom-up perspectives, refine assumptions and incorporate local data and insights where appropriate
- Identify opportunities for further growth to be shared with senior global commercial stakeholders

**Business Cases**:

- Partner with the Commercial brand leads and New Product Planning Leads to ensure the best available market and competitive data is used to develop the business cases which are required
- When appropriate, pro-actively champion and deliver ad-hoc market research projects to support business case generation activities
- Liaise with the CI Lead to ensure thorough review of the competitor landscape has been conducted and incorporated into the commercial evaluation of all relevant indications
- Coordinate inputs to ensure they inform sales forecasts and NPV evaluations

**Knowledge Management**:

- Maintain up-to-date information on our Knowledge Management Tool by regularly uploading latest deliverables and ensuring accurate tagging
- Act as a KM champion by promoting and cascading contents to global and local teams, helping to maintain traffic to the tool

**Stakeholder Management**:

- Partner with k