Insight Manager Gtr

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.

**Meaningful Work From Day One**:
The purpose of this role is to be a strategic thought partner for the business, influencing the portfolio, brands, channels & customers strategies as well as innovative thinking to accelerate business growth, based on key consumer, shopper and trade insights derived from thorough analysis.

Furthermore, right business strategy and activation KPI setting, tracking & reporting, and recommendation is a crucial part of this responsibility.

The Insight Manager is an integral member of the GTR Marketing Leadership Team as well as of the Insights Emerging International Team. The ability to liaise with Insights team counterparts across key domestic markets and leverage local and regional insights is key to the success of this role.

**What You Can Expect**:
**Shopper, trade marketing, marketplace knowledge development**
- Lead the identification of critical knowledge gaps relative to traveler / shopper, and champion the development of solutions to address them i.e. continuous and ad-hoc research projects and.or resources required to address key business priorities or knowledge gaps.
- Develop and implement shorter
- and longer-term research plans to address business issues and opportunities - using a range of qualitative & quantitative approach to gain a better understanding of travelers motivations, attitudes and evolving trends across the regions, channels and portfolio.
- Leverage resources/processes and research agency partners management to ensure highest efficiency
- Proactively connect with GTR IMC Manager and the broader Brown-Forman Insight teams (local economies / region / global) to leverage their expertise and available data and insights.
- Analyze and interpret all relevant data for multiple sources to help answer brand & business issues and unravel new insights.
- Utilize all available sources to identify relevant consumer trends and behaviors and synthesize with other learning eg. IWSR, Paxsmart, Forwardkeys, Mindset, Nielsen, social listening etc..
- Uses best research models and approaches to optimize results within budgets.

**Inform the GTR Strategic Planning throughout key milestones**
- Support the strategic Brand & Business Planning (S&I) process by providing insightful & actionable inputs across geographies, channels, categories & brands, bringing expertise to the table as the voice of the traveler / shopper.
- In collaboration with GTR team members, develop brand situational analysis, across channels & geographies based on robust, holistic consumer and business understanding.
- Proactively identify insights through strategic data sources that can lead to new brand or market opportunities.
- Collaborate with the GTR Brand Planning team on the development of short-term and long term brand portfolio strategies and KPIs.
- Contribute to the implementation of the Brand Growth framework and building capabilities across the marketing teams and beyond.
- Investigate innovation opportunities and testing.

**Business insights & analytics**
- Collaborate with the GTR Brand Team as well as the Global and Regional Customer Marketing Managers to establish a KPIs measurement framework and dashboard for GTR promotional activities.
- Answers business and brand related research and insight queries by using data from multiple sources of information. Generates actionable insights & recommendations to improve the trade marketing & promotional programs.
- Join the dots between the traveler, the shopper and our promotional initiatives with trade insights.
- Prepare reports to effectively communicate critical learnings and conclusions in order to ensure actionable recommendations within an aligned frequency.
- Ensures key implications are shared with all GTR and other stakeholders in a timely manner and actionable outcomes identified.

**Special projects**
- Support the Marketing Director GTR on the special project initiatives.
- Unlock new insights, including competitive performance analysis & innovation.
- Actively seek new ‘discoveries’ from a wide range of sources - longer-term trends for consumer, technology, adjacent categories, geographies and their peculiarities, local spirits brands/players, etc.
- Champion the development of best practices in brand analytics.

**Be proactive in your self-development**
- Keep up to date with relevant industry and market trends.
- Share best practice research learnings across GTR and Insights teams.
- Demonstrate desire for new knowledge, experien