Growth Marketing Assistant

AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless customer experiences.

Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences.

Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific.

As an apprentice supporting the Growth Marketing team for the DACH market at AB Tasty, you will play a vital role in driving our goals.

You will assist in planning and executing marketing strategies to drive pipeline and growth for DACH. In this role, you will help manage the end-to-end planning and execution of marketing campaigns; generating leads and opportunities through a demand-generation marketing strategy, collaborating with the marketing team to drive the pipeline, and partnering with the sales team to understand their needs and market forces while increasing joint activation goals and pipeline contribution.

The role will report to the Head of Marketing Northern Europe.

**Contract & Location**:

- 1-year apprenticeship contract
- Germany (Cologne, Ettlingen) or France (Paris) office

**What you will do**:

- Assist in developing and executing growth marketing strategies tailored for the DACH market to drive pipeline and revenue
- Support the generation of leads and opportunities through a demand-generation marketing strategy
- Collaborate with the marketing team to plan and implement go-to-market campaigns and content initiatives aimed at generating leads and opportunities
- Help manage planning and execution of diverse marketing campaigns, including organic initiatives, content syndication, trade shows, speaking events, webinars, and customer events
- Work closely with the marketing team to drive the pipeline from different campaigns
- Assist in generating leads and opportunities through growth marketing strategy
- Contribute to maximizing New / Existing / Joint activation goals and increasing partner pipeline contribution

**What we are looking for**:

- You are currently looking for a one-year apprenticeship contract to complete your Masters in Digital Marketing
- You have a strong desire to learn and grow in the field of growth marketing
- You have excellent verbal and written communication skills and a perfect command of German and English
- You have strong organisational and teamwork skills
- You're enthusiastic about contributing to AB Tasty's growth

**What we offer**:

- **Huge impact. **AB Tasty is only as great as our team. By directly developing the publicly accessible SaaS platform used by all our clients, you’ll have a direct impact on the company’s success
- **International reach.** Our audience is widely international, and our team is too
- **Continuous education. **We offer many opportunities for each employee to learn and grow from a mix of professional and non
- professional topics
- **Unique career opportunity. **By joining a fast-growing company that’s making waves in the tech industry, you’ll have a wonderful chance to enhance your learning and advance in your career faster than you ever thought possible
- **Lots. Of. Fun. **Our incredible magic makers organize awesome events, such as team games, drinks, yoga classes and parties