Media Campaign Planner
il y a 1 semaine
Back Market is the world’s leading refurbished electronics marketplace with a team of 650 people, powering operations in 18 countries (and counting).
Named one of the World's Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact. We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.
Be part of an exciting and growing international adventure that will change the way the world consumes tech.
We are looking for a talented and driven individual to join our team as an Inhouse Media Campaign Planner, on a CDD to cover maternity leave from March.
As an Inhouse Media Campaign Planner, you will assist in developing and executing media plans for the French Market, while also providing help to the team for core and/or new markets.
This position focuses on inhouse media planning and buying, ensuring seamless coordination and execution of campaigns to meet our business objectives. This is an excellent opportunity to gain valuable experience in the dynamic field of media planning while working on diverse and challenging projects.
**YOUR MISSION (IF YOU ACCEPT IT)**:
- Collaborate with the Global Lead Media Planner to develop comprehensive media plans for the French market.
- Identify appropriate media channels, including digital, print, television, radio, and OOH, based on campaign objectives and budget constraints.
- Collaborate with our agency to plan and execute television campaigns.
- Develop and maintain relationships with the various partners we work with directly (press, OOH-DOOH, SoMe, etc.).
- Create and maintain media schedules, ensuring accurate and timely placement of advertisements across selected media channels.
- Work closely with the Global Media Strategist on adapted planning and liaise changes with internal stakeholders.
- Monitor media campaigns and provide regular performance reports highlighting key metrics, trends, and recommendations for optimization.
- Track and monitor creatives living in the market.
- Stay updated on industry trends, new media platforms, and advertising technologies to contribute innovative ideas to media planning strategies.
- Collaborate with cross-functional teams, including communications, product, creative, account management, and performance, to ensure seamless execution of media campaigns.
- Assist in post-campaign analysis, evaluating the success of media campaigns against predefined KPIs and providing insights for future planning.
**YOU ARE IN THE RIGHT PLACE IF**:
- You're perfectly fluent in english
- You have a Bachelor's degree in marketing, advertising, communications, or a related field
- You have 1-3 years of experience in a related role
- You're able to interpret data and draw meaningful insights
- You have a strong knowledge of different media channels and their advantages, disadvantages, and audience reach
- You have a passion for advertising, media, and marketing trends, with a curiosity to explore emerging technologies and platforms
**WHY SHOULD YOU JOIN US ? ✌**
- **A meaningful job**: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts
- **A meaningful company**: we became a mission-driven company in January 2022.
- **Be part of a worldwide growing company**based in Europe, the USA and Asia to face **great challenges**: you will have the freedom to innovate and adopt new ideas
- **Work alongside passionate experts**:who will share their knowledge and help you develop and grow in your career.
- **Grow your career**: with a flexible career path and a dedicated Learning & Development team. Back Market will help you evolve with personalized internal trainings and external handpicked providers from day 1
- **Leadership Academy by Back Market**:“be a coach not a dictator” is at the core of this program We train and enable all our leaders to support their team towards achieving goals. Be a manager at Back Market is an unique experience we take by heart.
- **An attractive salary, equity and a host of benefits including**: Lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours, etc
- **Remote friendly company**: up to 2 days of remote work per week
- **One Loving Tribe**: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.
- Be part of one of our **Employee Resource Groups**createdaround shared identities, common backgrounds and/or special interests crafted to be a safe space and an expressive outlet.
- **Several internal events**: The Monday Brief (weekly)/ The Somehands (monthly)/ The All Hands (annual).
- **We’re here to SABOTAGE**: It’s our mantra. It
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