Creative Strategist, Twitch Brand Partnerships

Diplôme de trois ans minimum
- Expérience dans la direction et l’exécution d’une stratégie créative convaincante dans une agence ou une équipe créative interne
- Niveau d'anglais courant
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- Bachelor’s degree
- Experience leading a compelling creative strategy and execution within an agency or in-house creative team
- English and French proficiency

Twitch est la plus grande plateforme de streaming en direct au monde où, chaque mois, plus de 252 millions de téléspectateurs regardent plus de 11 millions de créateurs de contenu en direct dans les domaines du jeu vidéo, de la musique, de la cuisine, de la comédie, de l'art et plus encore.
En tant que Creative Strategist au sein du Twitch Brand Partnership Studio (BPS), vous travaillerez sur des campagnes publicitaires à grande échelle et de grande visibilité pour les clients les plus importants de Twitch en France et dans toute l'Europe.
Votre rôle consistera à concevoir, définir et présenter des campagnes de contenu de marque inspirantes qui traduisent les objectifs du client en expériences captivantes.
En utilisant vos connaissances existantes du paysage du livestreaming, vous mettrez en lumière des insights culturels spécifiques à Twitch, à la communauté du gaming et à une audience Gen Z, afin de développer des expériences de marque stratégiques pour nos clients.
Au contact de marques représentant diverses industries (notamment CPG, Restauration rapide, FMCG, Technologie, Finance, Retail et Automobile), vous collaborerez avec des clients existants ou nouveaux pour traduire leurs objectifs marketing en campagnes créatives qui exploitent le meilleur du service, des produits et des talents de Twitch.
Vous collaborerez avec des agences média, des agences de publicité et des marques en France pour participer à des pitchs, des brainstormings et des workshops pour les éduquer aux spécificités du service Twitch.
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Twitch is the largest live streaming platform in the world where, each month, over 252 million viewers watch more than 11 million content creators go live across gaming, music, food, comedy, art and more.
As a Creative Strategist for the Twitch Brand Partnership Studio, you will work on large-scale, high-profile advertising campaigns for Twitch’s most important clients in the UK and across Europe.
Your role will involve concepting, scoping and pitching inspiring branded content campaigns that translate client’s goals into compelling experiences.
Using your existing knowledge of the streaming landscape, you will uncover cultural insights on Twitch, the gaming community and Gen-Z audience, to develop strategic brand narratives for clients.
Working across a number of advertising verticals (including CPG, QSR, FMCG, Technology, Finance, Retail and Automotive) you will collaborate with new and existing clients to translate marketing objectives into creative campaigns that leverage the best of Twitch’s platform, products and talent.
You will partner with media agencies, advertising agencies and clients across the UK to attend pitches, brainstorms and collaborative work sessions which evangelize and educate on behalf of the Twitch platform.
A mid-weight Creative Strategist is expected to deliver custom campaigns independently and to a high standard.
You have proven experience within a dedicated creative team at an agency, brand, or media platform, having worked 3 to 5 years in digital.
You will have a deep knowledge of Twitch and be able to ideate unique, industry-leading concepts that meet the client’s business objectives and excite the Twitch community.
You will need to work comfortably with other teams, remaining a positive influence, collaborating often and communicating effectively, while also operating with autonomy and ownership.
You will be confident presenting to clients and agencies, will act as the voice of the customer through the duration of each project, ensuring that activations are in sync with the customer’s expectations and that the creative concept sold to the client is fulfilled.
You should be able to identify and resolve creative challenges, working to improve team processes and thinking strategically across the business.
You will have a portfolio of branded content work, solid creative instincts and high standards for campaign work. You have excellent written and verbal communication skills and a second language would be highly regarded. You can take a complex concept and present it in a way that is easy to understand.
You must be familiar with the RFP process, analysing briefs, the problems brands are trying to solve, and how to deliver an effective response that delivers against measurable business objectives. You have experience presenting creative concepts to clients and are comfortable pitching to executive level stakeholders.
You should have an understanding of the Creator economy, branded content and the digital advertising landscape. You will be comfortable working in a fast