Associate, Influencer Marketing Manager

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
- Join our HelloFresh Family

At HelloFresh, we change the way French people eat, thanks to our meal kits

Our ambition ? Revolutionize the everyday life of our subscribers, by promoting a more sustainable way of cooking and by helping them discover curated, creative and healthy recipes. The perfect mix between technology and gastronomy, for delicious moments with friends and family.

HelloFresh is present in more than 17 countries. France is a young market launched in 2019, and that is experiencing an impressive growth: we became leaders in our market in early 2021. All this makes it the perfect moment to join our team and lead a strong impact in one of the most promising French scale-ups

How do we make all this possible? Thanks to a team of talented and dynamic food lovers, an amazing culture and DNA, and a stimulating work environment.

About the role

For our international and fast growing Growth team in France, we are looking for an Associate Influencer Marketing Manager to drive further growth, while also helping the team scale their global strategy.

As the channel owner, you will be responsible for overall customer growth through channel innovation and optimisation. You will be using your vast knowledge of the local influencer landscape and our customer insights to drive a targeted approach to acquisition campaigns and help improve the overall ROI of the channel.

You will report directly to the Senior Influencer Marketing Manager.

What you will be doing
- Execution of the Influencer strategy, focused on customer acquisition and retention
- Be hands-on and manage influencer performance campaigns from beginning to end, which includes:

- Identify, select, and reach out to suitable talents to work with in our campaigns
- Negotiate and maintain long term collaborations with our influencers and agencies
- Create briefs, approve content, and set up a clear activation plan for the campaign
- Negotiate deals with large agencies and celebrities, as well as internationally, if you think they can have a local impact
- Take a strategic and analytical approach to manage the channel to meet CAC, ROI, and budget goals
- Take an active role in the global project pipeline to ensure that the French market participate and benefit as much as possible from new developments
- Take a critic view on the current setup of the program and actively propose strategic initiatives in favor of ROI

What we are looking for
- You have at least 2-3 year of experience in the influence industry (as influencer marketing manager or in influencer agency)
- You have an understanding of the influencer marketing landscape, including recent industry trends and knowledge of the French celebrity and influencer scene, as well as global creators and personalities
- You have experience as a project or campaign manager
- You are data driven and have basic Excel/Google Sheet skills
- You have strong relationship management skills
- You are highly self motivated individual with a hands-on mentality
- Requirement: Full proficiency in French and English

What we offer
- The chance to have an impact role on one of the fastest growing food Tech companies in Europe
- A vibrant & international environment with a great culture & DNA
- A guaranteed steep learning curve and boost for your career
- A passionate, proactive, driven and dynamic French team
- Offices located in the center of Paris (Paris 1er)
- Competitive compensation
- Delicious reductions on our HelloFresh boxes
- Top tier employee experience and employees perks (Alan Blue insurance, Swile (tickets restaurant), GymLib, reductions on transport, training budget)
- About HelloFresh
- We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to cons