Manager Digital Marketing

**CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

For our Mattel office in France, we are looking for a permanent fulltime.

**What Your Impact Will Be**:

- ** Lead local media briefings** together with the brand teams, ensuring precise audience targeting, optimized media mixes, and maximum impact of global initiatives as well as driving relevant local programs.
- ** Manage and optimize media buying efforts** across a wide range of platforms, including Search, Social Media, YouTube, Programmatic Advertising, TV, CTV, and BVOD, working closely with local and regional media agencies.
- ** Drive TV negotiation strategies** in partnership with the France Marketing Director and local media agencies, ensuring high-impact, budget-conscious campaign execution.
- Develop **Marketing Mix Modeling (MMM)** with global teams to measure the incremental impact of media spend across platforms and optimize resource allocation.
- ** Lead and execute e-retail strategies** by aligning digital advertising with inventory and sales data, optimizing ROAR fundamentals, and collaborating with the key account team across top retailers such as **Cdiscount, Leclerc, Carrefour**, and others.
- Collaborate with the regional digital team to advance **first-party data acquisition** efforts, accelerate CRM programs, and contribute to regional **media playbooks** for improved digital strategy alignment.
- ** Analyze media performance data** to assess campaign efficiency, inform business decisions, and identify areas for continuous improvement, enhancing ROI and overall effectiveness.
- ** Upskill and mentor** the French organization on digital and media strategies
- Oversee the **management and development of a team of two digital experts**, fostering talent growth, collaboration, and innovation

**What We’re Looking For**:

- Advanced degree in Marketing, Communication, Media Studies, or equivalent.
- 8+ years of experience in strategic media roles, ideally in international brands or high-demand sectors (e.g., entertainment, FMCG, retail).
- Deep understanding of the entire media landscape, with expertise in cross-channel integration
- Expertise in leading multi-million campaign budgets and delivering results at scale.
- Proven team management experience, demonstrating the ability to lead, inspire, and empower both internal teams and external parties.
- Adaptable to dynamic market demands and skilled in managing multiple high-stakes projects simultaneously.
- Team leading experience of minimum 2 years
- Fluency in French and English is mandatory (written and spoken) due to frequent collaboration within the European and global organization.

**Skills**
- Driven & entrepreneurial mindset
- Emotional intelligence
- Strong strategic thinking abilities to identify, plan, and drive long-term success.
- Excellent team player with a collaborative working style, fostering synergy and alignment across diverse groups
- Strong presentation and communication skills
- Very organized and capable of executing with precision; a creative and resourceful approach to implementation strategies.
- Ability to effectively manage projects in a fast-paced, highly demanding environment
- Strong problem-solving and analytical capabilities, combined with outstanding organizational and time-management skills to prioritize effectively

**How We Work**:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

- ** We collaborate**: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- ** We innovate**: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- ** We execute**: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

**Our Approach to Flexible Work**:
We embrace a flexible work model designed to empower a cult