Marketing Automation Specialist

il y a 3 jours

Paris, France Cognism Temps plein

Cognism is a market leader in international sales intelligence. Access to our premium data, has helped a wide variety of global revenue teams change their approach to prospecting, resulting in predictable and prosperous outcomes.

As we grow, one of our main objectives is to continue hiring individuals, who are both a professional and cultural fit for our Company. Our values are at the core of everything we do

**Our people;**
- Are Nice
- Are Collaborative. We're in this together
- Are Solution-Focused. For every problem, we've got a solution
- Are Understanding.
- Celebrate Individual Contributors.

We are committed to creating a diverse and inclusive global workplace, which encourages you to achieve any goals you may have, while having fun along the way

**Marketing Automation Specialist**

As a Lifecycle Marketing Specialist, you will play a crucial role in driving user engagement and retention by developing targeted communication strategies tailored to each stage of the user lifecycle. You will use your expertise in user segmentation analysis to identify key user segments and create personalized messaging that resonates with their behavior and preferences. Your primary goal will be to enhance the user experience and create long-term relationships with our customers.

**Key Responsibilities**:

- Collaborate with cross-functional teams to map out the user lifecycle and identify key touchpoints for communication.
- Design and implement communication strategies for each stage of the user lifecycle, including onboarding, activation, engagement, retention, and reactivation.
- Conduct user segmentation analysis to identify distinct user segments based on behavior, demographics, and other relevant criteria.
- Use marketing automation platforms such as Salesforce Marketing Cloud to automate and optimize communication workflows.
- Monitor and analyze key metrics such as user engagement, retention rates, and customer lifetime value to assess the effectiveness of communication strategies.
- Continuously iterate and optimize communication strategies based on performance data and user feedback. Stay updated on industry trends and best practices in lifecycle marketing and user segmentation analysis.
- Collaborate with the product team to ensure alignment between communication strategies and product features and updates.

**Role Requirements**:

- **Certification in Salesforce Marketing Cloud or similar marketing automation platforms is highly preferred**
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1-3 years of experience in lifecycle marketing or a similar role, with a focus on driving user engagement and retention.
- Strong proficiency in user segmentation analysis and the ability to translate insights into actionable communication strategies.
- Excellent analytical skills and the ability to interpret data to drive insights and optimize campaign performance.
- Solid understanding of marketing principles and best practices, especially in the context of user lifecycle management.
- Creative thinker with the ability to develop innovative communication strategies that resonate with target audiences.
- Strong communication skills and the ability to collaborate effectively with cross-functional team

We look forward to hearing from you

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