Business Marketing Lead

Why TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo?
Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

1GBM EUI are the Global Business Marketing team (GBM) and champions TikTok in the B2B world, looking to educate, inspire and create opportunities for our sales teams to develop and foster key client relationships and demonstrate how TikTok can deliver business outcomes for their business.
B2B Marketing develops events, engagement platforms, marketing communications and strategic industry relations that amplify the TikTok brand and scale our voice. Build our brand and reputation in the industry to drive business growth.

We are looking for a Business Marketing Lead to join our French Business Marketing team, someone who is strategic, smart, creative, and a data-driven marketer. Someone who is high-performing and thrives in a fast paced environment and enjoys creating and scaling within integrated marketing channels. You should be comfortable with a broad range of responsibilities, designing the marketing strategy for the French market and developing campaigns end-to-end including identifying target segments, developing content, establishing tracking mechanisms, and reporting and iterating on results.

**Responsibilities**:

- B2B Marketing Strategy: Develop and execute a comprehensive B2B marketing strategy specifically tailored for the French market in alignment with the business objectives and marketing regional/global marketing strategy.
- Industry Relationship Management: Build and nurture relationships with key stakeholders, partners, and industry influencers in France. Leverage these connections to strengthen the company's position in the market.
- Event Strategy: Define event strategy, partnering with the EU Hub, French Sales team and XFN teams, to design and execute ROI positive activations that impact the industry and engage clients. Ensure these events align with the business market strategy and deliver measurable results.
- Marketing Communications: owned and paid marketing channels including newsletters, social media, TikTok
- Marketing Content: lead messaging and marketing asset production, from case studies and website content to event and trade media partnership content
- Stategic sales partnership: Serve as the main point of contact for TikTok within the French Sales team, facilitating communication and collaboration between the marketing team and TikTok's representatives.
- Cross-Functional Collaboration: Work closely with XFN teams (Product Marketing, Marketing Science, Communications, Operations etc.) to ensure that the marketing efforts align with the goals and objectives of the various departments.
- Budget Management: Manage the B2B marketing budget, ensuring efficient allocation of resources and optimizing ROI.
- Measurement & Impact: Define, track, and report on key performance indicators (KPIs) related to B2B marketing efforts in France, adjusting strategies as necessary to achieve targets. Set and measure against quarterly objectives, and report project analysis back to stakeholders
- Management: Lead and oversee a dynamic team, ensuring efficient collaboration, fostering professional development, and driving the successful execution of projects to achieve organizational goals.

Minimum Qualifications
- Superb understanding of TikTok’s owned-and-operated properties;
- Strong bi-lingual communication skills in French and English.
- Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment
- Good knowledge of the media and advertising landscape in France
- Proven B2B marketing/ marketing experience
- Proven experience in team leadership and management, with a strong ability to motivate, mentor, and guide team members towards achieving high performance and meeting project deadlines.

Preferred qualifications
- Strong understanding of digital marketing, especially the mobile, social landscape
- Self-starter, a fast learner who is detail-oriented and has critical thinking
- Ability to work independently and as a team across different departments

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and