Global Performance Marketing Lead

**About the role**:
At Cozycozy, we’re building the world’s best accommodation metasearch platform making travel simple, transparent, and inspiring. We are hiring a **Performance Marketing Lead** to own the paid acquisition across Meta, Google Ads (Performance Max, Search, YouTube), and TikTok, with the mandate to test and scale new channels when relevant.

This is a **hands-on role with a strategic scope**. You will plan and manage campaigns in 50+ markets, optimize them daily, and use data to guide every decision. You will partner on creative production and run a clear testing cadence to improve ROI while **elevating the brand**. You will lead the way to strengthen our tracking and attribution across the web and app.

You’ll be part of an international team (with 12 nationalities represented) that’s passionate about travel and innovation. By joining cozycozy, you’ll have the opportunity to make a real impact by helping millions of travelers worldwide find their perfect accommodation

Your role will be structured across three key areas**:Strategy & Ownership,** **Execution & Daily Optimisation,** and **Data Tracking & Reporting**. You’ll be a bridge between Marketing and the wider organization, working closely with our teams ensuring that every decision is informed by data and aligned with our strategic goals.

The position is an onsite role based in our office in central **Paris**

**Your mission***:
**Strategy & Ownership**:

- Own the paid growth strategy across Meta, Google Ads (Performance Max, Search, YouTube), Meta, TikTok in 50+ markets, and evaluate new channels as needed.
- Define market priorities, and channel and device mix (web vs app, Android vs iOS, mobile web vs desktop)
- Build a structured testing roadmap for channels, audiences, and creatives.

**Execution & Daily Optimisation**:

- Operate the accounts hands-on. Pace budgets, adjust bids, tighten exclusions, and refresh our ads daily.
- Operate budgets day to day with clear rules for scale, pause, and reallocation by market.
- Collaborate on creative production and own the testing plan and feedback loop: define hypotheses, set success criteria, schedule tests, share learnings, and retire weak variants quickly.

**Data Tracking & Reporting**:

- Use data to guide every decision. Own a clear, reliable reporting built from platform data and internal logs.
- Implement and maintain tracking quality: UTMs, Branch deep links, Meta CAPI, Google Enhanced Conversions etc
- Share a weekly report with tests, insights, ROI impact, brand learnings, and next moves.

**About you**:

- You have a degree in Marketing or related field.
- You have 5+ years in performance marketing for a consumer product at scale, ideally travel, marketplace, or in an agency.
- You have a proven hands-on expertise with Google Ads Search, Performance Max, and YouTube; Meta conversion campaigns; and TikTok performance.
- You are fluent in English (written & spoken). French is a strong plus.
- You possess a strong understanding of tracking and attribution. You’re also comfortable with GA4, Branch, UTMs, and server-side conversions.
- When it comes to Excel, you can build clear and reliable reporting.
- You have a creative testing mindset with an intuition for brand perception. You can brief, iterate, and scale winners without hurting the brand.
- You are an excellent communicator and team player with proven collaborative skills.
- You are comfortable in fast paced environments, organised & able to deliver accurate and timely results on close deadlines.

**Why join Cozycozy?**:
You’ll operate in a key role in the development of a fast-growing travel-tech startup.

We have a diverse team spread across both Paris & Budapest, united by curiosity and collaboration.

We encourage initiative, creativity, and ownership. You’ll have the freedom to shape processes and lead projects end-to-end.
- Enjoy our office in Paris with unlimited coffee, tea, snacks, and drinks.

Competitive salary, stock options, Alan health insurance, and Swile card.

**Our hiring process**:

- HR interview with Mia, our Head of Talent
- 1:1 interview with the Hiring Manager (onsite)
- Business case to present your recommendations to the CEO and our stakeholders.
- Meet the team onsite

**What’s Next?**: