Global Marketing Director

il y a 14 heures

Paris, France Ipsen Pharma (SAS) Temps plein

**SUMMARY & PURPOSE OF THE POSITION**:
The Global Marketing Director is a key player within the Global Asset Team, responsible for shaping and executing the global commercialization and marketing strategy for Tovorafenib. This role provides strategic direction, drives cross-functional alignment, and ensures global-to-local integration to maximize brand value. The position requires a high level of leadership, influence, and operational excellence in a complex, matrixed environment.

**MAIN RESPONSIBILITIES**:
Strategic Leadership
- Define and lead the global ex-US marketing vision, brand positioning, and launch strategy.
- Develop and implement a differentiated value proposition, segmentation, and customer/channel strategies.
- Serve as a strategic advisor to senior leadership and cross-functional teams.

Market & Customer Insights
- Leverage deep market, customer, and competitive insights to inform strategy and innovation.
- Lead disease area modeling, patient journey mapping, and healthcare flow analysis to identify key leverage points.

Commercial Planning & Execution
- Oversee global brand planning, including promotional strategy, digital/multichannel campaigns, and congress presence.
- Ensure alignment and execution of global initiatives across affiliates and alliance partners.
- Drive excellence in launch readiness and lifecycle management.

Performance & Resource Management
- Lead global commercial budget planning, and resource allocation to support strategic priorities.
- Establish KPIs and performance tracking mechanisms to measure marketing impact and ROI.

Cross-Functional & Global Collaboration
- Mobilize and lead cross-functional teams (GBT) to ensure cohesive strategy and flawless execution.
- Foster strong collaboration with regional and local teams to ensure alignment and knowledge sharing.

Leadership & Influence
- Act as a key influencer and connector across the organization, driving alignment and engagement.
- Demonstrate a hands-on, doer mindset with the ability to lead through influence rather than direct authority.

Compliance & Ethics
- Champion a culture of compliance and integrity, ensuring all activities adhere to internal and external standards.

**KNOWLEDGE & EXPERIENCE**:

- Drives Results: Demonstrates a performance-driven mindset, focused on excellence in execution and accountability.
- Global Perspective: Operates effectively across cultures and geographies, aligning global and local strategies
- Manages complexity: Navigates ambiguity and change with agility, especially during launch phases involving multiple stakeholders and evolving market dynamics.
- ** Education**: Degree in life sciences or business; advanced degree preferred.
- ** Experience**:

- Experience in **oncology and or rare diseases.**Knowledge of paediatric environment is a plus
- Demonstrated ability to lead cross-functional and cross-cultural teams.
- Strategic marketing expertise (branding, segmentation, lifecycle management)
- Strong business acumen and analytical thinking
- Excellent communication and influencing skills
- Results-oriented with a proactive, entrepreneurial mindset
- Deep understanding of patient-centric approaches
- Ability to lead through ambiguity and drive execution

**Languages**: Fluent English required.

LI-Hybrid

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