Data & Business Content Expert

il y a 2 semaines

Paris, France coty Temps plein

**Company**: Coty

**Department**: Content Commerce & Engagement

**Position**: Data & Business Content Expert

**Location**: Paris, Île-de-France, France

ROLE AND DEPARTMENT
In order to navigate Coty’s Content transformation, the CDO Content Team is looking for a Data & Business Content Expert. Part of the Global CDO Content Team and reporting to the Data, Trends & Transformation Director, the role is to collect, generate and decrypt data from different online sources in order to inform brands and countries on performance of content and best practices & trends to follow. The position reports directly to the Creative Production Director based in Paris.

THE ROLE

**As Data & Business Content expert you**:
Collect and analyze Coty-owned data related to content from open and owned tools (Sprinkler, trackers )
Locate data related to content from outside sources (Google trends, Google Search, purchased reports, Social Owned audits, prospective studies, market surveys ) on short and long term trends
Conduct tests (A/B testing, Google surveys...) in coordination with brands and countries, transversal teams (e-com, CRM, media ), to check relevance and performance of assets pre
- and post-campaigns
Identify and set up relevant tools and partners regarding content and coordinate between different teams (markets, CDO, CMI, brands) and existing tools to ensure information is shared and avoid overlaps
Present reports and analysis in a digest, clear and actionable formats to brands and markets, and participate in the dissemination of data culture at Coty group level

This role is expected to develop data-driven insights and performance insights cross-functionally which will impact content widely on several different Group levels.

WHAT YOU’LL BRING
Engineering school or degree in Data Analytics with a strong digital culture,
Knowledge of existing methodologies, tools and partners to measure content performance
Mastery of Google Analytics and knowledge of the tools of the Google suite (Google Ads, Campaign Manager )
Mastery of Data Visualization tools (PowerBi, Data Studio, etc.)
Mastery of AB testing tools or partners (Dynamic Yield, etc.)
Mastery of Big Data tools such as Google Bigquery, and its languages (SQL) would be a plus
Mastery of the Office Pack, particularly a deep love for Excel and spreadsheets
Strong strategic mindset, ability to translate and leverage data towards supporting content strategies and guidelines
Business acumen and keen interest for the beauty and luxury industries
Strong sense of urgency to prioritize and orchestrate tasks
Rigorous, autonomous, organized, strong spirit of analysis and synthesis
Fluent in English, which is the working language

WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way. Last but not least, you will join a team of kind, fun loving, creative, embracing different personalities and back grounds.

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