Cdd - Global Brand Equity Manager Nurishh (W/m)

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022. Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project **#IWorkForAllForGood** **LOCATION & REPORT** - Based in Suresnes - Reporting to Global Nurishh Director **MAIN DUTIES** The Nurishh global Marketing team is actively searching for a **Brand Equity Manager.** Nurishh is Bel new global Plant-based core brand, launched in 2020, in European & North American countries. Our purpose: be the proud sponsor of a joyful food transition by accompanying people in their creative journey of discovery to plant-based cheese alternatives. The Global Marketing team is responsible for building Positive Brands: defining the Global Vision and Ambition, developing the long-term strategy to build a global positive brand with a strong purpose delivering major initiatives like packaging design, communication campaigns, global activations and CSR strategy. As the **Brand Equity Manager**, you will report to Nurishh Global Equity Director, contributing to the Brand image, value, positioning and strategy, and more precisely: - **Actively participate in the definition of the global brand strategic fundamentals and the IMC, (Burst, Always On & E-com strategy).**: - **Lead the brand communication execution & deployment.** - Manage the creative development & production of assets for the communication campaigns - Coordinate Brand communication campaigns deployment & localization with internal & external partners. - Ensure the IMC global strategy implementation & local adaptation. - **Track competition, Nurishh activations performances and recommend optimizations** - Lead & coordinate trends listening, monitoring & inspiration with Brandwatch & partners’ data - Lead performances collection with datorama - External Agencies coordination & management - **Support global Brand & local Marketing teams being the brand perfect execution guardian.** - Support global INNO/RENO team on dedicated project (Inno designs & COM° tooklit / SRP execution) - Support local marketing teams on Equity & IMC strategy implementation, assets localization, tools management - Implement local creative follow-up monitoring & maximize best practices exchange and information sharing. - Animate local Nurishh communities: _Webinar, BBH, SharePoint, Inspiration sharing_ - **Recommend and lead Nurishh participation to international fairs (eg SIAL, Anuga,)** - As a true orchestra conductor, coordinate our external partners (event & design agencies and a chef) & our internnal stakeholders (sales & external communication teams) - Create all the communication assets to amplify the event - **Manage a part time marketing operational coordinator **(in charge of packaging execution with graphic chain & local adaptation) **PROFILE** - Min 4 years experience in Marketing, IMC, Communication, Media - Track record in multi-cultural environment or high ability to listen, understand & adapt to foreign cultures - Strong project management & organization skills, very structured person - Excellent communication skills (both oral & writing) - Collaborative assertive relationships builder - Autonomous while being strong team player - Digital & media expertise - agencies experience would be a plus - Fluent in English is a must, French is nice to have If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.