Chief Marketing Officer

**ABOUT KOLSQUARE**: Kolsquare is the leading Influencer Marketing software solution in Europe, trusted by marketing professionals to manage KOL (Key Opinion Leader, also known as influencer) marketing campaigns. Our platform is designed to optimize brand communication strategies, addressing the challenges of the digital era. With Kolsquare, professionals can seamlessly identify the most suitable KOL profiles, manage their campaigns from start to finish, and analyze their results and performance metrics. Kolsquare leverages cutting-edge Big Data, AI, and Machine Learning technologies to empower hundreds of clients—including Coca-Cola, Danone, Publicis, Orange, Sézane, and Decathlon. We help brands forge meaningful partnerships with over 3 million KOLs who have 5,000+ followers across 180 countries on platforms like Instagram, TikTok, Twitter (now X), Facebook, Snap, and YouTube. In 2024, Kolsquare became part of the **team.blue group**, one of Europe’s largest private tech companies. This partnership amplifies our commitment to innovation, excellence, and our continued trajectory of exceptional, profitable growth. **OUR MISSION**: Kolsquare is proud to be a Benefit Corporation, certified B-Corp in 2024. Our mission is to help you realize your full potential while making a positive impact on the world. Influencer Marketing is hailed as a revolutionary $30B industry that has transformed the media and digital landscape. It is both a goldmine of opportunity and a field surrounded by myths and uncertainties. While everyone acknowledges its impact on brand awareness and customer acquisition, not everyone knows how to harness its potential effectively. At Kolsquare, we believe wholeheartedly in the power of this new media. We see it as the most impactful way for ideas, individuals, and organizations to grow and achieve their greatest potential. Furthermore, we believe it is an incredible tool to create meaningful, positive change for a better world. Our mission is simple: to make the power of KOL Marketing accessible to all. **YOUR MISSION AS CHIEF MARKETING OFFICER**: Your mission: build an inbound lead machine on a global scale, and turn Kolsquare into a unique "Top of Mind" MarTech brand, n°1 in the Influencer Marketing industry. **YOUR SCOPE AS CHIEF MARKETING OFFICER**: Reporting to our CEO, you will be part of the Executive Committee and lead the inbound growth of the company. You will drive the overarching online and offline marketing strategy to foster revenue growth and brand affinity across our different products and markets. **Key Results**: - Within 3 months you will have:_ - Developed an in-depth understanding of our products and markets, and identified primary marketing & communication channels and strategies. - Formulated and presented a strategic marketing plan tailored for the next 12 months, ensuring alignment with company goals, and including the same level of product marketing, awareness and performance. - Successfully orchestrated a new country launch in collaboration with Revenues and a new feature launch in collaboration with Product. - Conducted a performance assessment of the existing team, implemented optimizations and defined a hiring plan. - Within 12 months you will have:_ - Become an expert in our industry, owning the strategic positioning of our brand, products and markets - Delivered over the strategic plan you built & kept it adjusted over time to reflect changes in our business and ecosystem - Achieved a measurable increase in web traffic, demo requests, new business, retention and overall revenue - Established a clear brand identity for Kolsquare and its products - Achieved a measurable increase in awareness and brand preference on a global scale (focus on Europe) - Built a solid team of strong performers, recognized inside and outside the company for the quality and creativity of their work - Setup & used frameworks proven to work, for new country launches, but also product/feature launches and cross-department collaboration - From a long-term perspective you will have:_ - Built an inbound lead machine on a global scale - Built strong product, distribution and communication partnerships on a global scale (Martech companies, Media, Platforms,...) - Turned Kolsquare into a unique "Top of Mind" MarTech brand on a global scale, n°1 in the Influencer Marketing industry - Established Kolsquare as the leading company for #Influence4Good and #ResponsibleInfluence - Deployed at scale your frameworks for launching new countries & products/features - Achieved a measurable increase in overall inbound revenue, turning Kolsquare into a Unicorn - Created a unique long-lasting inbound model that will be used as a reference in the Martech industry **What's in it for you?** - Competitive package, including an interesting Stock Options plan - A pivotal role in a fast-growing, innovative company, where your strategies directly affect company product & growth - Work with a team of drive