Alternance - product Marketing Specialist

**Job Description**: - Alternance - "Product Marketing Specialist" - [Apprentiship - Product Marketing Analyst] [Paris - La Défense] **This**is**Worldline** - We are the innovators at the heart of the payments technology industry, shaping how the world pays and gets paid. The solutions our people build today power the growth of millions of businesses tomorrow. From your local coffee shop to unicorns and international banks. From San Francisco to Auckland. We are in every corner of the world, in every part of commerce. And just as we help our customers accelerate their business, we are committed to helping our people accelerate their careers. Together, we shape the evolution. **The O**pportunity** - The product marketing team plays a vital role in bringing the value of Worldline’s products to life for our customers. As a Product Marketing Analyst, you will play a supportive role within the product marketing team, helping to drive market strategies and promote our payment products and services. Your focus will be on understanding the market landscape, assisting in crafting compelling value propositions, and contributing to the successful development and launch of new payment solutions. This position is ideal for someone with a keen interest in the payment industry, excellent communication skills, and a strong analytical mindset. This role is a two-year apprenticeship. - This role sits within the product organization and serves as a crucial link between product and commercial teams, ensuring our product positioning is on point, our campaigns and external messaging reflects this fully, and our commercial teams are well-equipped. All to communicate the value of our products to our customers with gusto. **Day-to-Day Responsibilities** - Within the Merchant Services department for Product Marketing, your responsibilities will include: - Assisting Product Management in translating technical features into merchant-friendly content that highlights benefits. - Supporting the development and execution of go-to-market strategies, including crafting product messaging and positioning. - Collaborating with GTMs and Product Teams to ensure cohesive messaging and market-oriented strategies. - Creating and maintaining various marketing materials such as product sheets, web content, and case studies. - Conducting and analyzing market research to gain insights into industry trends, customer preferences, and competitors. - Utilizing internal GenAI tools, including agents, to craft compelling storytelling, analyzing market data, review and enhance marketing content, and optimize communications. - Working alongside Sales and Marketing teams to aid in the planning and execution of marketing campaigns aimed at boosting demand for our payment products. - Providing support during the launch of new payment productsMaintaining product information databases and organizing product marketing collateral.**Who Are We Looking For** - We look for big thinkers. People who can drive positive change, step up and show what’s next - people with passion, can-do attitude and a hunger to learn and grow. In practice this means: - Preferably enrolled in a dual-degree program in Business/Engineering. - Strong passion for the payment industry and financial services. - Good understanding of marketing principles, strategy development, and customer value proposition. - Proficient writing, communication, and editing capabilities. - Global perspective with an ability to work across geographies and business units. - Open to learning, adaptable, and intellectually curious with a respect for diverse viewpoints. - Proficiency in Microsoft Office Suite, especially Excel, PowerPoint, and Word. - Experience with design and collaboration tools such as Canva, Figma, and Miro is highly desirable. - Ability to collaborate effectively within teams.Fluency in English for business purposes.**Perks & Benefits** - At Worldline you’ll get the chance to be at the heart of the global payments technology industry and shape how the world pays and gets paid. - On top of that, you will also: - Annual bonus (Vacation, participation & profit-sharing...) - 32 days paid vacation - 75% reimbursement of transportation costs - CSE (Trips, leisure subsidies...) - Taking part in sporting events (Corporate Games...) - Teleworking agreement**Shape the evolution** - As we move into the new frontiers of payments technology, we're looking for bold thinkers to join our journey. People with passion, a positive attitude and a desire to learn and grow. Here, you'll work with ambitious colleagues from all over the world, tackle unique challenges together and make a real impact on society. And with our rewarding culture, robust technology and extensive training opportunities, we'll help you accelerate your career. Wherever you decide to go. Join our global team of over 18,000 innovators in more than 40 countries and shape a future that's all yours. - #LI-ON1- Request ID: 299660 - Posting Start