Senior Retail Manager

**HOURGLASS COSMETICS - Senior Retail Manager, EU**

**ROLE ACCOUNTABILITIES**

**SALES PERFORMANCE & PLANNING**

- Define and align on retail targets to achieve topline budget and sales objectives set out by the EU Director and ensure P&L delivery at store level.
- Develop staffing plan aligned to productivity objectives, with commercial mindset to maximize profitability, whilst enhancing retention.
- Support EU Director in distribution and staffing negotiations.
- Review staffing levels vs productivity on a regular basis with both EU Director and retail partner stakeholders, making recommendations and negotiating support to achieve regional brand objectives.
- Conduct regular salary reviews with EU Director, monitoring staffing costs vs. budget and carrying out benchmarking reviews against market.
- Partner with Sales, Education and Marketing, agreeing people plan to support new launches or brand activations, monitoring and evolving plans as required.
- Oversee the incentivisation of the retail team effectively managing commission structure and any additional incentive programmes to maximise engagement, productivity and retention.
- Manage relationships with staffing agency partners, negotiating favorable rates and the best talent to cover any vacant roles or additional support required across the region.
- Review sales and expenditure in line with budgets; coach the Retail Team to deliver within their area.
- Collate weekly and monthly sales reports, presenting findings and actions to EU Director and key stakeholders at weekly sales meeting.
- Maintain a developed, comprehensive understanding of business performance in all areas of retail and provide targeted support where necessary, ensuring local opportunity is leveraged and retail sales targets are achieved.

**PEOPLE**

- Motivate and inspire Retail Team to lead and develop their teams to deliver consumer-centric service and achieve agreed targets.
- Lead monthly performance reviews of Retail Teams to monitor performance and set out objectives or performance plans where necessary.
- Work closely with the Area Managers, Education and HR stakeholders to identify training needs for the Retail Teams and implement programmes to enhance retail performance and skillset development.
- Partner with Education to support Retail Team with brand specific product knowledge and skills to support sales and customer experience.
- Partner with Human Resources to review people statistics, such as employee engagement, turnover and absence rates, aligning on strategies and support for improvement and managing areas of underperformance.
- Point of contact for escalation of HR matters from the retail team, including disciplinary procedures.
- Hold weekly 121s with Area Managers to review performance, recruitment opportunities/risks and agree action plans for retail teams.
- Partner with Area Managers to define, develop and lead quarterly Business Manager meetings, collaborating with Sales, Education and Operations to engage the team in the objectives, strategy and provide the tools to succeed in an inspiring way.
- Regular travel to visit the Retail Teams in their regions.

**RETAIL PROJECTS, EVENTS AND SERVICE OFFER**

- Support Area Managers in leading and overseeing all retail projects, events and activations across EU retail doors to drive sales whilst elevating customer experience and engagement. Evaluate success and ROI of each activation to improve the effectiveness of future projects, trade and retail events.
- Develop excellence in local eventing and activations, implementing innovative and impactful experience for customers that drive sales and brand loyalty, within the framework provided by the Brand Marketing team.
- Review and monitor the budget of all in-store activations, samples, testers (in collaboration with Commercial and Operations teams) to drive superior service standards within given budgets.
- Support the delivery of impactful larger-scale brand events with solid people plan and rotas, in partnership with EU Director.
- In collaboration with Education, identify and evaluate commercial viability of existing and new service offerings, enhancing client service menu, improving client engagement and relationship.

**OTHER**

- Manage time effectively between regular visits to all stores across EU, ensuring you are recognized by both our teams and retailers in stores as an integral part of the region.
- Build and maintain excellent professional business relationships with retail partners, as key point of contact for internal and external staffing needs and focus on flagship store stakeholders.
- Monitor competitor activity and be aware of trade and market developments, to feedback weekly to the EU Director and internal stakeholders.
- Build and maintain strong, collaborative relationships with all HO stakeholders to achieve the company's goals and objectives.
- Maintain detailed knowledge of the company's products and pricing.
- Partner with the VM and St