Account Based Marketing Manager

**Chez VELUX, nous vous donnons une chance de grandir. De façonner votre propre carrière. De travailler dans un environnement international. De faire partie d’une société leader sur le marché de la création d’intérieurs durables. Nous vous offrons un monde d’opportunités - si vous avez la volonté de les saisir.**

If you are a talented marketer you have to work for VELUX. Exciting growth ambition, not only creating iconic roof windows but truly aiming at transforming spaces, bringing light and fresh air and improving health and well-being. 80% of the generated profits distributed back to the society thanks to VELUX foundations. A deeply rooted culture to be nothing less than a model company.

Vos challenges

Joining our Marketing and communication department in the VELUX Region Southern Europe, you will be part of a dedicated team responsible for the planning, development and execution of regional marketing activities. You will be part of a diverse team where you will engage with a variety of stakeholders.

As our new Account Based Marketing Senior Manager, you will combine marketing and sales effort to increase our sales efficiency on specific B2B accounts.

Your primary tasks will be to:

- Understand the Specifier (Architects, Professional House Builder,) segment across the region
- Target our top prospects with relevant messaging and content
- Produce targeted marketing campaigns that drive demand in our key accounts - making a genuine impact on influencers, decision makers, budget holders, and stakeholders
- Lead the execution of ABM campaigns
- Work closely with sales and marketing teams to ensure strong marketing and sales alignment
- Track ROI for marketing campaigns to constantly optimize campaign awareness, performance, and results.

Fed up with La Défense? Come and enjoy our iconic and green campus, showcasing the amazing products and customer experience VELUX offers. You will be based in Morangis, south of Paris, and have the possibility to work 2 days per week from home.

You can expect to travel approximately 30 days annually - both nationally and internationally.

Vos qualifications

With your creative mindset and great project management skills, you enjoy exploring new possibilities and working with a variety of stakeholders. You are a great communicator with excellent verbal and written skills. You thrive in an international environment and know how to act local and think global. You have a deep market knowledge and you are familiar working with B2B market.

Moreover, we expect that you:

- Have at least 5 years of experience in B2B Marketing, particularly in the areas of account based marketing (ABM),
- Have experience in social selling : leverage social network to find right prospects
- Have experience in content creation : create compelling and relevant content on variety of messages and channel
- Are results orientated with a data driven approach to understand the audience and to improve results
- Speak and write English fluently.

Your opportunities
- You will work alongside experienced and passionate colleagues - in a setting where knowledge is shared, and responsibility is given to those who can and will. Our team is characterized by an informal tone and respect for each other both as team players and as individuals. _
- We are a strong value based company where commitment, thoroughness and mutual respect are among the core values and teamwork and professionalism is essential to the way we work._
- _
- _
- Version Française_

Vos défis

En rejoignant notre département Marketing et Communication au sein de VELUX Europe du Sud, vous ferez partie d'une équipe dédiée responsable de la planification, du développement et de l'exécution des activités marketing régionales. Vous ferez partie d'une équipe diversifiée où vous vous travaillerez avec une variété d’interlocuteurs.

En tant que Account Based Marketing Senior Manager, vous combinerez les efforts marketing et vente pour augmenter notre efficacité commerciale sur des comptes spécifiques B2B.

Vos missions principales seront de:

- Comprendre le segment des prescripteurs (architectes, constructeurs de maisons professionnels,) dans la Région,
- Cibler nos meilleurs prospects avec des messages et du contenu pertinents,
- Produire des campagnes de marketing ciblées qui stimulent la demande dans nos comptes clés - en ayant un véritable impact sur les influenceurs, les décideurs, les détenteurs de budget et les parties prenantes
- Diriger l'exécution des campagnes ABM
- Travailler en étroite collaboration avec les équipes de vente et de marketing pour assurer un solide alignement du marketing et des ventes
- Suivez le retour sur investissement des campagnes marketing afin d'optimiser en permanence la notoriété, les performances et les résultats des campagnes.

Marre de La Défense ? Venez profiter de notre campus emblématique et verdoyant, présentant les produits et l'expérience client propo