Director, Marketing
il y a 1 semaine
**About Nautilus.**:
Ocean shipping is the backbone of global trade, transporting 90% of all goods. But it’s massively inefficient and responsible for ~3% of human-made greenhouse gas emissions. And just-in-time arrival does not really exist. Why? Because of the lack of data sharing and actionable insights. We’re here to transform how one of the oldest industries has operated for centuries.
Nautilus Labs is the leading technology partner to decarbonize the ocean supply chain profitably. Powered by billions of data points, our cutting-edge machine learning models predict how any given vessel will perform in the future - so shipping businesses can make the best decision possible. Backed by top investors and VC firms like the Microsoft Climate Innovation Fund and M12, our global teams are based in New York, Singapore, London, Paris, Athens, Bangalore, and across the United States.
**About you.**:
We are seeking an experienced Director of Marketing, who is motivated by the mission, inspired to create, and interested in a collaborative and international team environment. In this role, you will be responsible for developing and implementing marketing strategies that drive brand awareness, customer engagement, and revenue growth. As a hands-on leader you will also be responsible for our communication and strategic messaging efforts, working closely with cross-functional teams. This position reports to the Global Head of Revenue.
**Outcomes for this role.**
General
- Develop and implement comprehensive marketing strategies that align with our business goals and drive customer acquisition, engagement, and retention
- Monitor and analyze marketing performance metrics and adjust strategies and tactics as needed to meet or exceed targets
- Lead the development and execution of our marketing strategy and go-to market efforts for new product launches and updates
- Develop, support and grow our marketing team while collaborating across the organization to establish workflows and processes that scale
- Organize and grow our team, guide them with a cohesive growth plan, and use a data informed mindset to help them drive high quality results.
- Create and manage marketing budgets and allocate resources effectively to achieve maximum ROI
Lead Generation
- Work with sales and product teams to create sales enablement materials that help drive conversions and close deals
- Monitor and analyze sales and marketing data to identify trends and insights that inform demand generation strategies
- Manage and optimize marketing automation tools to ensure efficient and effective demand generation campaigns
- Continuously measure and communicate success of B2B marketing approaches and programs
Communications
- Develop and execute a comprehensive and multi-faceted communications plan that supports the company’s goals and objectives
- Work across the organization to create a consistent and compelling narrative for key areas of the business, including our product, and bring it to life via proactive internal pitching
- Collaborate with cross-functional teams and individuals, including design, marketing analytics, sales, product, and client success, and ensure alignment and integration of communications efforts
- Drive corporate message development, pitch, and announcement strategies
- Develop a strong point of view and bring an expert perspective to challenge the team to create content that will resonate with the media and the industry.
- Help the company engage with a broader audience and leverage it to keep growing at a high rate.
**Proficiencies.**:
- 10+ years of professional experience in B2B marketing/communications, 5+ years leading a team
- Deep experience designing and implementing marketing strategies and demand generation programs that have consistently contributed to meeting/exceeding revenue targets, including experience with ABM, CRM, list acquisition, marketing automation, events
- Proven ability to lead new business initiatives and collaborate effectively with cross-functional teams and build relationships with key stakeholders, in particular sales, product, partnership, and other senior executives
- Strong project management skills, with the ability to simultaneously manage multiple projects and deadlines
- Proven track record of thought leadership creation and communications strategy with successful outcomes linked to overall company objectives
- Impeccable written and verbal communication skills, with the ability to craft compelling messages for various audiences. Knowledge of how to promote a company and product with the media and within an industry
- A passion for being a part of high-performing teams with a strong bias for action
- Team player - The ability to go all hands on deck for major projects and events and work across time zones
**Bonus**
- Experience in Maritime or ClimateTech
**Our core values.**
Get ready to join a group of diverse, smart, talented, and driven individuals. We are looking for p
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