Performance Marketing Manager
il y a 2 semaines
We are a global **leader** in **Lead generation** and we power the growth of 200 clients **across 15 countries in Europe & North America**. We are lucky to have a team of 90+ experts with 13 different nationalities, working remotely and in our offices in France and the US.
We work alongside our client marketing and sales team to power their **growth**. Dolead runs paid **marketing campaigns** faster, integrates customer **data** with confidence and generates **sales-ready leads** at a fixed cost per lead.
As a **Performance Marketing Manager**, you will oversee, manage and drive all paid media campaign performance for your portfolio of clients. This includes the following:
1/ Being **accountable **and** drive** all internal stakeholders in order to boost the performance of your squad:
- Customer acquisition/retention in partnership with the Customer Success Manager,
- Growth and net revenue generation with Traffic (Paid Search and Paid Social Campaign Managers), and Marketing efficiency with the Operations team (Ops),
- Maintain regular communication & strong collaboration with all those stakeholders to achieve the action plan defined together.
2/** Performance improvement **:Monitor key marketing performance metrics (GR, NR, CVR etc.) and take individual/squad actions in a responsive manner to overcome any drop in performance. Proactively benchmark competition and clients advertisements and test new features, channels and other initiatives to drive volume/quality and enhance user satisfaction.
3/ **Drive growth**: Define a growth plan to scale top existing clients, leveraging new channels, new marketing angles and new tactics. You will set business objectives and performance forecast for your portfolio. Act as a real CSM partner by being on top of our clients business goals/key metrics and by co-designing the client growth strategy. Actively support client discussions on marketing strategies.
4/ **Expertise development **:Challenge the work of Traffic/Ops teams to ensure the best performance & quality. Prioritise and lead Test & Learn initiatives in order to optimize campaigns. Stay up-to-date with industry trends and emerging marketing technologies.
**Profile**:
- 5+ years of experience in Digital Marketing in a** performance and data driven environment**:
- Strong knowledge of** paid channels **(Google ads, Meta ads, Taboola, Outbrain,)
- Ability to **analyse** data and use it to **build recommendations**:
- Effective **communication, organisational, and time-management skills**:
- **Business-driven**, **problem-solver** & **growth mindset**:
- Looking for a **fast-paced** & **international** environment
- Fluent in both **French & **English**:
- Higher Educaction in a relevant field (e.g., Marketing, Business Management)
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