Group Marketing Manager

il y a 2 semaines

Rue Jean Jaurès Lille France Powerling Temps plein

Powerling is a family-owned company founded in 1998, specializing in multilingual content management. With over 25 years of experience, it supports businesses in their international growth and digital transformation by offering services in translation, localization, transcreation, content creation, multilingual SEO, as well as audiovisual and graphic solutions. Powerling operates in over 120 languages and has offices in Europe and North America. The company relies on a team of approximately 200 employees.

Certified as a B Corp since 2023, Powerling is committed to responsible, sustainable, and inclusive practices, both socially and environmentally. It places strong emphasis on employee well-being, diversity, equal opportunity, and technological innovation, particularly through the integration of artificial intelligence into its processes.

| LinkedIn | Site carrière

Mission

To support our continued growth, we are hiring a Group Marketing Manager based in Lille.
This key role at Powerling combines strong operational execution and the ability to evangelize the importance of high-quality multilingual content in a rapidly evolving environment.

Your Responsibilities

Operational Marketing & Growth

  • Deploy growth marketing strategies focused on acquisition, engagement, and lead generation.

  • Drive digital performance: SEO/SEA, analytics, CRO, and multichannel campaigns.

  • Produce and coordinate high-value content: white papers, case studies, articles, sales collateral.

  • Implement ABM strategies and effective acquisition funnels.

International Brand Development

  • Position Powerling as a key player in the GCSP ecosystem.

  • Strengthen global visibility through international campaigns, media relations, and B2B influence initiatives.

  • Adapt messaging and marketing initiatives to each of the group's markets (Europe, North America, APAC).

  • Ensure brand consistency across all regions and communication channels.

Internal Coordination & Team Support

  • Collaborate closely with Sales, Tech, Production, and Executive teams.

  • Develop marketing and sales tools (pitch decks, content, value propositions).

  • Support international offices in their local marketing activities.

Profile

Skills & Experience

  • Minimum 5 years' experience in a marketing or communication agency, ideally on international projects.

  • Strong understanding of the North American market.

  • Mastery of digital marketing levers: inbound, SEO/SEA, automation, CRM, analytics.

  • Fluent English is mandatory.

Personal Qualities

  • Strong operational mindset with a focus on performance.

  • Ability to combine creativity, rigor, and analytical thinking.

  • Autonomous, agile, and results-driven.

  • Excellent interpersonal skills and cultural awareness.

Compensation

  • Fixed salary: €50,000 – €60,000 per year

  • Variable compensation: up to 15%, based on performance (lead generation, campaign impact, pipeline growth, global visibility)

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