Head of Product Analytics

il y a 1 jour

Rue de Mogador Paris France Evaneos Temps plein
Data Team at Evaneos

At Evaneos, we're revolutionizing the travel industry by connecting travelers directly with local agencies, offering them a tailor-made, authentic, and responsible experience.

Data is at the heart of this transformation. Our approach is rooted in scientific, data-driven methods, focused on formulating, testing, and validating (or rejecting) hypotheses. This empowers us to:

  • Optimize the traveler journey with deep user insights

  • Drive marketing & commercial performance through smart decision-making

  • Leverage our unique Travel Data to create personalized experiences

Within Evaneos, our expertise is split into two key teams:

  • Product Analytics Team: This team partners with the Product, Tech, Acquisition, and CRM teams to monitor platform performance, evaluate product experiments, and drive actionable insights. It is composed of 3 Product Data Analysts.

  • Business Analytics Team: This team collaborates with Evaneos' operational teams to drive the overall strategy, focusing on both B2C and B2B audiences while ensuring performance tracking. It is composed of 3 Business Analysts.

We use Amplitude for product analytics.
For marketing analytics, we rely on Google Analytics and Wizaly.
Our data and BI stack includes BigQuery, Looker, Airflow, dbt, and Git.

Your role as Head of Product Analytics

We are looking for a Head of Product Analytics to head our Product Analytics team.

You'll report directly to Romain, our CODIR member in charge of Strategic Dev, Product & Innovation, and play a critical role in achieving our growth ambitions while shaping the future of travel at Evaneos.

Your role will be to manage a high-performing Product Analytics team, define robust analytical frameworks, champion data-driven decision-making strategies, and deliver actionable insights to elevate Product & Growth performance.

More specifically, this role will involve:

Lead & mentor the Product Analytics Team

  • Manage and mentor a team of 3 Product Analysts, each focusing on Activation, Agent/traveler experience, and In-Trip.

  • Shape the data culture by empowering Product teams through:

    1/ Training on data interpretation, analytics frameworks, and decision-making.

    2/ Implementing best practices in experimentation, performance tracking, and impact measurement.

Drive Experimentation & Data-Driven Decision-Making

  • Own and optimize performance analysis, including KPI tracking, user journey insights, segmentation, and engagement metrics.

  • Champion a culture of rapid experimentation, supporting teams with robust data-backed A/B tests that drive product and growth improvements.

  • Optimize marketing attribution models with Wizaly, combining last non-direct click and algorithmic contributions to improve acquisition, retention, and engagement strategies.

Collaborate Across Teams

  • Team-up actively with the Business Analytics Lead to align insights and performance tracking, ensuring seamless integration of product and commercial data.

  • Collaborate closely with the Product and Tech Leadership to shape our Product & Tech Strategy and help impact teams to reach our objectives

  • Work with Data Engineering, Data Intelligence, and Product Design to:

    • Optimize pipelines and blend user research with data-driven insights.

    • Implement scoring, matching, and personalization systems to enrich the traveler experience.

    • Drive AI/ML-powered innovations for new product features.

    • Integrate data insights and qualitative research for better user engagement.

  • Analyze the traveler journey end-to-end, uncover actionable insights, and collaborate with R&D Leadership to drive product and business innovation.

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