Head of Content

You'll own our entire content strategy and execution across all platforms. This means building our voice on LinkedIn, TikTok, YouTube, and X, educating the market wherever our audience lives, and establishing Favikon as the definitive authority on influencer marketing and the creator economy. You'll work directly with Jeremy (CEO), Elena (Head of Partnerships & Events) and Sarthak (CMO) and have the autonomy to shape how thousands of brands and creators think about this space.

This isn't a job where you write blog posts and call it a day. You'll be creating the playbook for how a high-growth platform uses content to drive product-led growth across multiple channels.

Multi-Platform Content Leadership

• Own our content roadmap across all channels: blog, LinkedIn, TikTok, YouTube, X, email, podcasts, and partnerships

• Define our editorial voice and POV on the creator economy for each platform (what works on LinkedIn doesn't work on TikTok, and you know this instinctively)

• Turn complex platform features and data insights into stories people actually want to consume, whether that's a 60-second TikTok, a YouTube deep dive, or an X thread

• Build content systems that scale without losing quality or platform-specific authenticity

Platform-Specific Strategy

• LinkedIn: Continue growing our 125K following with thought leadership, data insights, and industry commentary that positions us as the experts

• TikTok: Create snackable, trend-aware content about creator economy insights, platform updates, and behind-the-scenes looks at how we build our rankings

• YouTube: Produce longer-form educational content (tutorials, creator interviews, industry analysis, case studies) that builds trust and demonstrates our expertise

• X: Drive real-time conversations about creator economy news, share quick insights from our data, and build relationships with key influencers in the space

• Know when to repurpose and when to create net-new for each platform

AI-Native Content Creation

• Use AI tools to 10x your output without sacrificing authenticity (we're launching AI features that are genuinely changing the game, and you need to walk the talk)

• Experiment with AI workflows for research, scripting, editing, thumbnail creation, and optimization

• Find the sweet spot between AI efficiency and human creativity across different content formats

• Share what's working with the team and push us all forward

• Test emerging AI video and audio tools to stay ahead of the curve

Audience Development

• Grow our presence across all platforms strategically (quality over vanity metrics)

• Build relationships with creators, agencies, and brands in our ecosystem wherever they hang out

• Turn our customer stories into case studies that sell themselves, adapted for each platform

• Create content that gets shared, remixed, and referenced, not just consumed

• Understand platform algorithms and how to work with them (not against them)

Thought Leadership

• Position Favikon and our team as the go-to experts on influencer marketing across all platforms

• Collaborate with me on keynote content, speaking engagements, and high-stakes communications

• Stay ahead of trends in the creator economy and translate them into platform-appropriate content

• Write and create pieces that get picked up by industry publications and influencers

• Build a content engine that attracts inbound opportunities

Content Production & Team Collaboration

• Work with designers, video editors, and potentially build out a small content team

• Create briefs and guidelines that maintain quality even as we scale

• Manage content calendars across multiple platforms without losing your mind

• Coordinate with product, sales, and customer success to amplify their stories