Marketing Specialist

il y a 2 semaines

Paris, Île-de-France Locala Temps plein

Locala is the world's leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.

With over 180 employees around the globe, Locala has offices in France, the United States, Belgium, the UK, Singapore, Malaysia, Italy, Canada and Dubai.

We are looking for a Marketing Specialist based in Paris. This role reports to the Marketing Director EMEA.

Main Responsibilities:

You will assist and support the Marketing Director EMEA in deploying the department's strategy. Your responsibilities will include overseeing the automation of marketing campaigns, producing marketing content, managing events, monitoring the market, and helping to measure the impact of Marketing Communications (MarCom) on the business.

Communication and Marketing Tasks:

  • Plan and coordinate our events and customer/market meetings.
  • Write B2B newsletters for our customer portfolio.
  • Collaborate with internal teams to ensure the project management and execution of marketing campaigns, including product releases, offers, and presentation decks
  • Manage external service providers (e.g., events, promotional items, etc.).
  • Produce and distribute marketing and communication content, including social media.

Support for Sales & Customer Success Teams:

  • Create content for the Locala offer: sector-specific offers, marketing highlights, etc.
  • Generate value from our business: presentations, offers, product insights, benchmarks, customer case studies, etc.
  • Ensure the preparation and execution of local industry and Locala's events in your market (event visibility, invitations, communication, production of materials)
  • Help enhance Locala's visibility and presence in the market through media communications on social networks, ensuring that the company's voice is heard.
  • Follow the MarCom budget for France

Your Profile:

You have:

  • The ability to work both autonomously and as part of a team.
  • Strong analytical skills.
  • Excellent written communication skills.

You are:

  • Proficient in English (oral and written).
  • Between 2-4 years of experience in digital advertising and the adtech industry.
  • Familiar with the media agencies landscape.
  • Comfortable with a start-up mindset and capable of facing global challenges.
  • A problem solver with great attention to detail.
  • Highly organized and able to prioritize tasks.
  • A team player.

About Our Perks:

  • Fair and Competitive compensation package (#Succeed)
  • Lunch vouchers
  • Health Insurance with Helium (#Care)
  • A remote work policy with a monthly allowance (#Care)
  • State of the art products (#Invent)
  • A vibrant company life: Global retreat (Ibiza 2019, Lisbon 2022, Paris 2023), Afterworks, Holiday season party, breakfasts.. (#Succeed)

Our corporate social responsibility (CSR) is an integral part of our culture and global strategy: purchase of refurbished computers, partnerships with Noos and Ecotree, energy efficient offices, donations and engagement with charities and an Global DE&I committee (Diversity, Equity and Inclusion). (#Succeed)

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