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Content Marketing Specialist

il y a 2 semaines

Bordeaux, Nouvelle-Aquitaine, France KOSTAL Group Temps plein
Company Description

vaylens develops innovative software and SaaS solutions for the marketing and management of charging stations for electric vehicles. The company supports operators in the management, control and monitoring of their charging infrastructures and offers technical support and training to ensure that customers get the most out of the vaylens products. vaylens is based in Dortmund and part of the KOSTAL Group. For more information, visit:

We're looking for an entrepreneurial and organised content and field marketer to turn vaylens into the go-to EV charging management software for fleet managers, charge point operators, and installers in France. This role will report to our Head of Marketing and work closely with our Business Development Director and Product Manager in France to produce valuable content and experiences that are worth remembering and coming back for. Our ideal candidate has one or a few years' experience as a content and/or field marketer for SaaS brands. 

Job Description

Responsibilities

Local Demand Generation

  • Create and localise integrated demand-generation campaigns to drive brand awareness, lead generation, and customer engagement in the French market.
  • Develop and optimise sales collateral including articles, one-pagers, reports, case studies, videos, and email sequences tailored for local audiences.
  • Collaborate with cross-functional teams (e.g., sales, product) to align messaging and deliverables with overall business objectives.
  • Analyse user behaviour, website performance, and testing results to implement on-page SEO and continuously improve web copy on the French website.
  • Track campaign performance and use data-driven insights to refine and maximise effectiveness.

Local Events Management

  • Plan, produce, and coordinate content, communications, schedules, and promotional materials for both on-site and virtual events in France.
  • Oversee all event logistics, including venue selection, vendor management, registration, and coordination of deliveries to ensure exceptional event execution and attendee experience.
  • Collaborate with internal stakeholders and external partners to deliver engaging, locally relevant event experiences.
  • Support post-event follow-up activities and reporting to measure impact and gather learnings for future event strategies.

Local Positioning

  • Implement PR strategies, co-marketing initiatives, and influencer partnerships to strengthen brand positioning in the French market.
  • Build and maintain relationships with local media, partners, and influencers to enhance brand visibility and credibility.
  • Conduct field research activities—including surveys, interviews, and panel discussions—to uncover market insights, customer needs, and industry trends.
  • Repurpose research data into high-value content such as blog posts, whitepapers, presentations, and customer-facing materials to support marketing and sales efforts.
Qualifications
  • You have impeccable writing and communication skills in French, but you're comfortable interacting in English with your teammates 
  • You can share a portfolio and/or writing samples showcasing how you've translated business objectives and user data into successful content and/or campaigns 
  • You understand that writing for algorithms does not outweigh providing value to our audience; you're meticulous in ensuring your writing speaks to our audience from the get-go 
  • You are organised and can manage multiple tasks under time pressure 
  • You are proactive and entrepreneurial, comfortable taking ownership in a market where things are still being built 
  • You can travel across France to support your team at events once every 1-2 months 
  • You have experience working with one or more of these tools: HubSpot, Salesforce, Google Analytics, Webflow, LinkedIn Ads 
Additional Information
  • A purpose-driven company driving Europe's transition toward electric mobility
  • Passionate colleagues with a hands-on mentality
  • A safe and future-oriented workplace as part of the Kostal group
  • Flexible working hours and location
  • Great opportunities for career growth
  • Extras like gym or yoga class memberships, etc