Regional Marketing Manager Microbiology

il y a 2 semaines

MarcylÉtoile, Auvergne-Rhône-Alpes, France bioMérieux Temps plein

Job description:

We are looking for a
Regional Marketing Manager Microbiology (FAST) - EMEA
who will work and grow within the Clinical Operations department.

The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 20–30% across the region.

What will be your responsibilities?

You support the development and execution of the EMEA marketing strategy for the Microbiology Fast solutions (VITEK REVEAL, BACT/ALERT VIRTUO, VITEK MS PRIME, BIOFIRE BCID2). Operating under the guidance of the Regional Franchise Lead Microbiology, you ensure local market activation, cross-cluster coordination, and continuous insight flow between the field, regional leadership, and Global Product & Market Management.

You translate global strategic intent into actionable regional programs, optimize Fast Microbiology portfolio performance, enable effective launches, and support countries in driving commercial impact across a diverse EMEA region.

Your main missions will be the following:

Regional Strategy & Planning

  • Implement regional Fast Microbiology marketing initiatives aligned with franchise priorities.
  • Adapt global frameworks and content to EMEA needs; ensure clarity and relevance for cluster and country teams.
  • Consolidate market feedback, competitive intelligence, customer insights; feed into regional plans and LCM inputs.
  • Support business reviews, annual planning, and market prioritization for Fast Microbiology.

Launch Management

  • Coordinate regional launch execution and readiness (messaging, tools) in line with Launch Excellence.
  • Track activation metrics and business performance; assess risks, propose corrective actions.
  • Maintain pipeline visibility and support lifecycle management.

Global & Local Collaboration

  • Act as liaison between Global Product & Market Management and cluster/country marketing teams.
  • Ensure consistent use of messaging, positioning, value propositions, and clinical evidence.
  • Facilitate best-practice sharing (communities of practice).

Operational Effectiveness

  • Support creation/localization of assets and campaigns by Global/Regional/Local MarCom.
  • Monitor usage and impact of materials; prepare presentations, dashboards, and reviews.

Drive & Management by Influence

  • Collaborate across clinical, medical, market access, sales excellence, and commercial operations.
  • Build trust-based relationships across clusters; drive alignment without direct authority.

Profile description:

Who are you?

  • You hold a Master's degree in Marketing, Life Sciences, Business, or a related discipline.
  • You bring 3–5 years of marketing experience within the IVD sector, ideally with exposure to Microbiology diagnostics, ID&AST market (incl. Fast AST), customer needs and trends knowledge.
  • Experience in internationally distributed or cross‑country roles is considered an asset.
  • You demonstrate strong marketing execution capabilities, coupled with solid analytical skills and business acumen.
  • You thrive in a matrix organization and excel at driving cross‑functional collaboration.
  • You possess excellent communication abilities and proven project management skills.
  • You are fluent in English, with additional European languages viewed as an advantage.
  • You are willing to travel across the EMEA region (approximately 20–30%).

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