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Brand Ambassador

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Spirit Brand Ambassador – Europe

Are you passionate about luxury spirits and storytelling that inspires?

Do you thrive on building relationships with trade partners, distributors, and tastemakers across Europe?

Ready to represent one of England's most celebrated distilleries on an international stage?

MacGregor Black
is proud to partner with a leading
Premium Wine & Spirits
producer in their search for a
Spirits
Brand Ambassador – Europe
.

Based in Central Europe
(Germany, Belgium, Netherlands, Denmark,
or
France
), this role offers the opportunity to represent a premium spirits portfolio across key European markets. You'll bring this award-winning brand to life through exceptional storytelling, education, and trade engagement, driving both visibility and commercial growth.

Key Responsibilities:

  • Act as the face of the brand, embodying the values of craftsmanship, quality, and joie de vivre.
  • Build and maintain strong trade relationships across on-trade and off-trade partners, supporting distributors and local teams.
  • Deliver tastings, trainings, and brand education to trade, media, and consumers.
  • Represent the brand at key industry events, trade shows, and activations across Europe.
  • Drive visibility and advocacy through creative brand experiences and storytelling.
  • Share market insights and performance feedback to support regional strategy.
  • Collaborate cross-functionally to ensure consistent brand presence across markets.

What We're Looking For:

  • Proven experience as a Brand Ambassador or within trade roles (e.g. bartender, brand educator, distributor).
  • Strong existing network within the European premium drinks trade.
  • WSET Spirits Level 3 (or equivalent) preferred; wine knowledge an advantage.
  • Fluent in French and English; additional European languages a plus.
  • Polished, outgoing, and confident presenter with a luxury mindset.
  • Highly organised, proactive, and adaptable, comfortable managing multiple markets.
  • Proficient in PowerPoint, Excel, Power BI, and social media.

What's On Offer:

  • Competitive salary + bonus & benefits
  • Travel expenses, mileage, mobile phone & laptop
  • Career development within a growing international luxury brand

For further details or to express interest, contact
Kieron Hall
to discuss in confidence.